Recent Blog Posts

For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]

Welcome to our series examining the way the B2B technology buying journey has changed.

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

“We need to market now for the good of mankind” - Mark Ritson

The world is adjusting to the new reality of COVID-19 and its impact on businesses. Alongside immediate concerns for health, the pandemic is creating a host of economic stresses, particularly for […]

Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate […]

Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]

Analysts are industry experts; it's their job to know the markets they cover inside-out. This makes them incredibly influential.

Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]

So you’ve committed to going to Money20/20. It’s a big commitment in time and money. Taking part in any major conference is a serious investment, especially if you are exhibiting or using it as a […]