For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]
5 ways to succeed at data storytelling
We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]
How to get content marketing right during the coronavirus outbreak
Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.
Why surveys can be the key to campaign success
For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]
The Informed Buyer Series: Changes in the B2B Technology Buying Journey and Your Path to Success
Welcome to our series examining the way the B2B technology buying journey has changed.
How businesses can continue to market during the coronavirus lockdown
In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]
Marketing and PR through the Coronavirus Crisis
“We need to market now for the good of mankind” - Mark Ritson
Tech companies: A positive force in an age of COVID-19
The world is adjusting to the new reality of COVID-19 and its impact on businesses. Alongside immediate concerns for health, the pandemic is creating a host of economic stresses, particularly for […]
4 tips to ace media relations
Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate […]
Debunking 8 PR myths
Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]