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2 min read

The new PR stack: How data, AI and human-in-the-loop combine to build authority

There’s a shift happening in comms. The days of relying purely on gut instinct and good ideas are giving way to something smarter, where data, AI and human storytelling all work together to build brand authority.

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2 min read

Share of Voice - the PR metric even the CFO will love

“Can you prove the ROI on this investment?”

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2 min read

Beyond Share of Voice: Winning in a World Where Buyers Ask AI

In Laura’s last blog post, she explored why Share of Voice (SOV) is the PR metric even the CFO will love. It proves value, benchmarks performance,...

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