Giving Your B2B Tech Solution an Identity
It’s high time we acknowledge the elephant in the room in the B2B tech industry: branding. It’s not just about having a fancy logo or a catchy...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
Working in analyst relations is about being proactive rather than reactive. We have to play the long game, building strong relationships with analysts and analyst firms over time to deliver maximum value to our clients.
Much like PR or inbound marketing, analyst relations is client-focused. When we work with our clients, we want to truly understand their business objectives so that we can align them with the goals of the programme we design. More than anything else, we measure the success of our AR programmes by the tangible value it brings to our clients.
Of course, that means that clients are at the heart of what we do, but as an AR professional, you must also keep analysts front of mind.
A large part of the work industry analysts do is producing reports. While ranking reports such as Gartner’s Magic Quadrant or Everest’s PEAK Matrix are certainly important, other forms of content produced by analysts can be just as useful.
Just as PR professionals read articles to understand the best way to pitch to journalists, analyst relations professionals should track market reports, blogs, and other forms of content produced by analysts to fully understand their areas of expertise. After all, a blog recently produced on supply-chain finance might be just the topic your client wants to cover in the next call. Keeping up tabs with the latest analyst research allows you to be proactive with your client’s needs, finding the insights that bring the most value to your client ahead of time.
Moreover, staying up to date with the latest insights also helps build relationships with the analysts. Speaking to their research can be a conversation starter, affording an opportunity to discuss the latest market trends and find common ground. Conversations with analysts should not be seen as a formality, but rather, an opportunity to build a network of connections.
Without this network, we cannot conduct our work effectively. At Resonance, we believe in the value of building strong relationships with our target analysts, and we know how established networks can benefit our daily work, and in turn, help us to meet the goals of our clients. Our success has been built on the foundation of this ecosystem, which includes industry analysts, analyst firms, and of course, our valued clients.
To find out more about our work with leading industry analysts, get in touch today.
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