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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

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Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

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Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The Importance of the Earn and Learn Model in Analyst Relations

The Importance of the Earn and Learn Model in Analyst Relations

In the B2B technology buying process, analysts are the guiding stars. Their research and insights help buyers make informed decisions regarding which products and services to invest in. Hence, fostering robust relationships with analysts is crucial for vendors aiming to thrive in a fiercely competitive marketplace.

The Earn and Learn model is a strategic framework for analyst relations that underscores the importance of collaboration and knowledge exchange. Kevin Lucas, over at Forrester created the framework and it's one we live and die by here at Resonance. 

The 'Earn' Aspect of the Framework

The 'Earn' element of this framework revolves around building credibility and trust with analysts. Here's how vendors can achieve this:

  • Offering valuable insights and expertise: Analysts seek vendors who can provide unique and valuable insights into their markets and industries. Vendors can fulfill this by sharing their research and analysis, and by giving analysts access to their customers and other industry experts.
  • Sharing unbiased information: Honesty and transparency are paramount. Vendors need to share both positive and negative feedback about their products and services, as well as about the market overall.
  • Delivering high-quality content: Vendors should produce and share top-quality content with analysts. This could take the form of blog posts, white papers, case studies, or webinars. The content should be informative, engaging, and relevant to the analysts and their audiences.

The 'Learn' Aspect of the Framework

The 'Learn' aspect of the framework emphasises active engagement with analysts and soliciting their feedback. Vendors can do this by:

  • Regular meetings with analysts to discuss their businesses, products and services, and the market overall.
  • Attending industry events and conferences where they can network with analysts.
  • Participating in analyst surveys and research projects.
  • Soliciting feedback from analysts on their products, services, and marketing materials.

Through active engagement and feedback solicitation, vendors can gain valuable insights into market trends, competitive landscapes, and customer needs. They can then leverage this knowledge to refine product strategies, improve messaging, and align business objectives with market demands.

The Symbiosis of 'Earn' and 'Learn' in Analyst RelationsIn the high-stakes arena of analyst relations, the 'Earn' and 'Learn' paradigm is a game changer. It's not a one-way street; it's an ongoing, reciprocal exchange of insights and influence. This symbiotic relationship is the cornerstone of successful analyst relations.

Let's dive into the guts of this dynamic duo.

The Interplay of 'Earn' and 'Learn'

'Earn', in the context of analyst relations, is all about rolling up your sleeves and working hard to gain the respect and trust of industry analysts. This isn't about blowing your own trumpet; it's about demonstrating your worth through tangible actions and results.

Now, here's the kicker. When you've earned your stripes, you command attention. Analysts are more likely to engage with you, write about you, and recommend you.

The 'Learn' phase is where you soak up the wisdom from these industry experts. You tap into their knowledge through regular inquiries, industry events, and surveys. You actively seek their feedback, using it as a compass to guide your business decisions.

But here's what makes this relationship symbiotic: the 'Learn' fuels the 'Earn'. The insights and feedback you glean from analysts help you refine your strategies, improve your offerings, and sharpen your competitive edge. These enhancements, in turn, boost your credibility and influence, further solidifying your standing in the eyes of analysts.

Simply put, the more you 'earn', the more you 'learn'; the more you 'learn', the more you 'earn'. It’s a virtuous cycle that propels your analyst relations program and, ultimately, your business forward.

In conclusion, the 'Earn' and 'Learn' model isn't just a framework; it's a symbiotic relationship that drives analyst relations success. It's about being a trailblazer, harnessing data-driven insights, and maintaining a commanding presence in the industry. It's serious business, but with clear communication, actionable advice, and engaging storytelling, it's a journey worth embarking on. 


(source: Forrester Research)