Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Daniel Harrington
:
Aug 17, 2022 3:57:58 PM
17th August, 2022 – In the latest episode of Wavelength, hosts Daniel Harrington and Laura Cameron discuss the biggest technology news over the last fortnight, and predict which headlines you should look out for next.
Find our last episode here.
Find the next episode here.
Please enjoy and stay tuned for our next episode on the 31st of August!
Timestamps:
1) BlenderBot 3 caught spouting controversial statements [00:36].
2) The NHS 111 cyberattack [04:40].
3) Rishi Sunak's plans for AI in the classroom [08:26].
4) Home Office to use facial scanning to track convicted migrants [12:47].
5) Zhao Weiguo, Chinese semiconductor tycoon, goes missing [16:10].
Meta's mouthy new chatbot, BlenderBot 3, bashes Facebook, loves Donald Trump
Meta’s new AI chatbot, ‘Blenderbot 3’, was released a couple of weeks ago. In that time, it’s been mouthing off and the press has taken note. This is the most advanced model the company’s rolled out to date and Meta’s letting it speak to the public to train it even further. Unfortunately, that involves giving the public ammunition when it says something dodgy. A Buzzfeed data scientist, Max Woolf, asked it what it thought of Mark Zuckerberg, and it had mixed feelings. Saying that while it had no strong feelings, “his business practices are not always ethical.”
Sources: Mashable, BBC News, CNN, The Guardian, Business Insider, Max Woolf - Twitter, Jeff Horwitz - Twitter
The NHS 111 cyberattack
On Thursday 4th August, at 7am, Advanced - an NHS partner firm - noticed a cyberattack on the 111 service. Initial comments by spokespeople played it down, said disruption was minimal. Further reporting revealed that it was actually a ransomware attack and that patient data could have been stolen. Internal memos showed that a number of important services had their software completely taken offline. No attacker has yet been named.
Sources: Defense.com, The Telegraph, The Independent, BBC News, Sky News, The Guardian, Computing
Rishi Sunak wants AI in schools
Following his plans to phase out university degrees that don’t prioritise “earning potential”, PM candidate Rishi Sunak wants to see more AI used in the classroom. He proposes using AI and digital teaching resources to augment teachers’ efforts in a “hybrid learning” context – focused on pushing students to pursue careers in technology. While it may be helpful as a teaching assistant, experts warn, it’s not going to suddenly fix teacher shortages or save on budget.
Sources: Tech Monitor, The Guardian, The Telegraph, The Independent, Metro
The Home Office plans to force convicted migrants in the UK to use facial recognition
The Home Office has laid out plans to force migrants convicted of a crime to use facial recognition up to 5 times a day. This daily monitoring scheme will involve subjects wearing either an ankle tag or a facial recognition-enabled smartwatch at all times. Privacy International drove this story, sharing a freedom of information request with the Guardian and finding a government contract for the electronic monitoring and biometric identification of “specific cohorts” (its words) awarded to wearable device maker Buddi in May 2022.
Sources: The Guardian, Computer Weekly, Voice Online, Engadget, Monish Bhatia - Twitter
Beijing detains Zhao Weiguo, the Chinese chip tycoon
Zhao Weiguo ran Tsinghua Unigroup, a recently collapsed, state-backed semiconductor manufacturing company, for 10 years. Recently, news outlets reported him missing. The story that emerged was that he was taken from his home by Chinese officials and a Chinese news site says that he’s been out of touch since mid-July. Some say that his detainment may be related to Weiguo’s criticism of the government-led reorganisation of his company.
Sources: Financial Times, Computing, Bloomberg, MoneyWeek, Caixin, Asia Times
Where can I find Wavelength?
Wavelength is available on all major podcast platforms.
Attribution:
Music used under Creative Commons license: Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...
Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...