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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

4 min read

The 5 Most Insightful B2B Tech Podcasts for Marketers

The 5 Most Insightful B2B Tech Podcasts for Marketers

For marketers and comms professionals looking to keep on top of trends in B2B tech, it can be an exercise in frustration. As soon as you grasp one trend, another one appears. Then another, then another.

One week, it’s all about Mark Zuckerberg and the Metaverse. Then we have a heatwave, and it’s how to cool data centres, only to be followed by OpenAI releasing ChatGPT and blowing everything else out of the water.

In this game of whack-a-mole, how can you build a thought leadership strategy and jump on media trends as they appear?

Fortunately, there are a ton of B2B technology podcasts that can give marketers valuable insights into the latest trends and topics.

Whether you listen on your commute, while you do your laundry, or during some downtime at work, here’s our list of the five most insightful B2B tech podcasts to keep your strategy up to date:

 

1. ‘a16z’


This podcast, produced by venture capital firm Andreessen Horrowitz, is a great view into how investors look at the tech landscape. They interview industry experts and deliver a thorough, well-researched assessment of some of the latest innovation in tech.

Andreessen Horowitz (AKA a16z) is a Silicon Valley-based firm with over $28.2 billion under management. It’s one of the biggest players there is in tech. In fact, it was one of the main backers behind Elon Musk’s takeover of Twitter — for better or for worse.

If you want to scale your start-up or prepare for the next fundraising round, there’s no better source for the things VCs are looking for in the market.

Listen here: a16z
Recommended episode: Feedback Loops — Company Culture, Change, and DevOps

 

2. ‘Six Pixels of Separation’

‘Six Pixels of Separation’ is a podcast with a long and storied history. Having put nearly 700 episodes in the vault, host Mitch Joel effortlessly moves between discussions about brands, consumers, technology, business, and our interconnectedness as a society.

In fact, the name of the podcast is derived from the idea that ‘six degrees of separation’ no longer works as a rule of thumb. Mitch Joel interviews a series of thought leaders to show that, today, we’re all only six pixels apart.

Interested in the intersection between innovation, marketing, data, and collaboration? Six Pixels is most definitely worth a listen.

Listen here: Six Pixels of Separation
Recommended episode: Joshua Gans On The Economics Of Artificial Intelligence

 

3. 'Wavelength'

‘Wavelength’ explores the world of B2B tech news from a different angle. The team not only explores the biggest news in tech but also makes informed predictions for upcoming headlines, and features some notable guests.

We may be biased, but we think our podcast deserves the number three spot because, as a team of public relations, analyst relations, and inbound marketers, we've been around the block in B2B tech. At Resonance, we use our experience with journalists in the national media, top-tier analysts, and clients from a wide range of industries to give comms professionals a good idea of what to expect in next week’s papers.

‘Wavelength’ is an invaluable tool for marketers who want to use decades of experience from PR professionals in their media planning.

Listen here: Wavelength, by Resonance
Recommended episode: AI Business’s Ben Wodecki on Generative AI and ChatGPT

 

4. ‘TED Tech’

You can’t go wrong with the classics. For nearly 40 years, TED Talks has been the premier source for the best public speaking in the world. More and more, that includes the most influential thought leaders in technology.

If you want to hear stories from the newest generation of founders and technologists first-hand, ‘TED Tech’ is the best there is. Much like Wavelength, it’s a forward-looking exploration of the tech world rather than just a recap of past trends.

While this podcast may be more aimed at consumers, B2B marketers can learn a lot from the domain knowledge and nuances that each speaker demonstrates. These things are more interwoven than we often realise: for every Formula One car and Sky Sports camera, there’s a Salesforce on the gantry overhead.

Listen here: TED Tech
Recommended episode: James Hodge on Esports, virtual Formula 1 and the new era of play

 

5. ‘Pivot’

In this podcast, hosts Kara Swisher and Professor Scott Galloway deliver more than a dry examination of the latest headlines in WIRED and ITPro. As qualified commentators, they bring ready-made thought leadership right to your doorstep.

In their two episodes a week, the tech journalist and NYU professor lay out their unfiltered opinions on the biggest trends in tech, business, and politics.

They’re unafraid to make bold predictions, pick winners and losers, and generally shoot the breeze. But don’t let their brevity fool you, these guys know exactly what they’re talking about. If you’re looking for an offbeat, acerbic assessment of the B2B tech world, look no further.

Listen here: Pivot
Recommended episode: Balloon-Gate, The AI Arms Race, and Guest Jerry Saltz

 

How do I stay up to date?

It’s a tough world out there for a busy marketer but, thankfully, there’s an easy way to keep up with the news. Reading every article and interesting Twitter or LinkedIn post that crosses your feed is nice and all, but wouldn’t it be great to upskill in your field while you’re watering the plants or stuck idling in traffic?

Imagine being the first person in the office to hear about Elon’s latest stunt, or to ponder wisely on the benefits of buying GPUs vs RDUs from your AI vendor. Give these podcasts a follow and see how they improve your daily routine

 

How do I make my own podcast?

If you’ve already listened to some of these podcasts, you may be thinking about starting your own. It’s a great way to boost your brand recognition and bring in new leads. But what if you’re stuck on where to begin?

At Resonance, we’re a team of podcast and content experts who work with big B2B tech brands and storytellers to get their message out there. If you want to see how we can help you, get in touch with us today!