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The Evolution of the PESO Model
Ever since Gini Dietrich developed the PESO Model© back in 2013, it has been invaluable to marketers and communicators. By integrating Paid, Earned, Shared, and Owned (PESO) media into a unified strategy, the model helped communicators transcend...
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 "The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy.".jpeg?width=250&height=181&name=AdobeStock_565367297%20(1).jpeg)
 "In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"



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