Giving Your B2B Tech Solution an Identity
It’s high time we acknowledge the elephant in the room in the B2B tech industry: branding. It’s not just about having a fancy logo or a catchy...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Jamie Nightingale : Feb 23, 2023 4:04:10 PM
At this moment in time, the PR industry is going through a heavy period of change. AI language models can produce excellent written copy, and the analytical use of data is proving to be a key differentiator. 15 years ago, strong writing skills could take an agency very far, but with the digital transformation of the economy, everyone has to adapt, including PR professionals.
Despite this period of flux, many things remain consistent. The art of account management and delivering great PR work for clients has a lot of facets, here are my top three tips for success.
PR is a consultative industry. We’re valued for our advice as much as the deliverables we create for clients. As a result, we shouldn’t be afraid to offer a contrarian view to clients, suggest alternative approaches, and be honest with our opinions.
However, this comes with caveats. If we’re not sure about a client’s approach or stance, we need to be prepared to offer a better idea or an alternative way to address challenges.
We’re consultants and not suppliers. Account managers should feel empowered to offer honest advice, as if you’re an extension to a client’s team. This is often the best way to help clients achieve their strategic communications goals, and is core of what separates the best from the rest.
Working in PR, it can be easy to get lost in the news cycle. Hot trends come and go, and while it's great work to capitalise on the latest buzz (a certain chatty AI comes to mind) it can be a fool’s errand to think this media success will last forever.
Account management often means taking the longer road, and media strategy is the same. It’s not sustainable to merely ride the peaks and troughs of what’s hot right now. True PR success comes from anticipating large global and economic trends, and how they impact your client.
Will shortages in energy mean your client has more scope to speak about its environmental initiatives? Has a hiring shortage in their industry presented them with a better opportunity to discuss their leading HR strategies? Is the economy hitting a boom period where a huge Series C funding round isn’t the big news it was before? By assessing such macro influences, PR can be successful and sustained.
Leading accounts is about more than delivering results. It’s about getting the team to buy into the mission, making everyone a fundamental part of the client’s success.
At Resonance, everyone from new starters to senior leadership has great ideas that are vital parts of successful PR campaigns. There is no “I” in team, and account management involves getting the best out of everyone.
PR professionals need to adapt to new technologies and analytical methods, but the core values of consulting, focusing on long-term wins, and teamwork are still essential for success.
By acting as consultants rather than suppliers, taking a long-term approach, and making account management a team effort, PR professionals can help their clients achieve their strategic communications goals and stand out in a crowded marketplace.
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