Giving Your B2B Tech Solution an Identity
It’s high time we acknowledge the elephant in the room in the B2B tech industry: branding. It’s not just about having a fancy logo or a catchy...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
3 min read
Marin Counter : Mar 14, 2023 4:09:55 PM
Although women make up half of the world's population, only 19% of UK tech workers are women. Diverse perspectives and experiences are needed to create products and solutions that work for everyone. Attracting and retaining more women in tech is critical to ensure equality and diversity in the digital world and products created.
Not having women's perspectives involved in tech development can lead to several problems:
Not having women's perspectives involved in tech developments can result in products and solutions that are not inclusive, equitable, or effective for all users. This means it's crucial that companies prioritise DEI and ensure that everyone's needs and perspectives are considered.
In the period of big tech layoffs we are seeing today from Twitter, Meta and others, companies need to make sure the previous work to recruit women into the tech sector isn’t being undone. With women being 65% more likely to be affected by big tech layoffs compared to their male counterparts, companies have a huge opportunity to take advantage of the current industry climate to hire more women.
When prospective employees or clients see something in a company that reflects them and aligns with their values, they are more likely to approach that company for a job or partnership.
‘Belonging’ is listed as one of the top 5 things prospective employees look for when applying to a company. It's important that prospective employees feel that they could apply for any job because the employer would be like-minded to them. Belonging is so important that 42% of employees go as far as saying they wouldn’t accept a position if their employer’s values don’t align with theirs.
Graph from Deloitte industry analysis
Provide early support: More needs to be done in the tech industry to improve gender equality and equity, aside from talent pipeline diversification. Organisations need to commit to realistic initiatives that can be implemented as soon as possible commit to upholding those initiatives year-round. STEM programs, internship opportunities and general exposure to tech roles early on can help instil a sense of confidence in younger women before they are ready to join the tech industry – even as early as primary school.
Offer mentorship programmes: At tech organisations, introducing mentorship programs catered specifically to women in the workplace and creating flexible policies to accommodate women can be great ways to show commitment to DEI, and encourage other companies to do the same.
Lend a hand: The gender gap in tech is moving in the right direction with women in technical roles raising by about 1% each year from 2019 – 2022, but there is still a long way to go. It would take 25 – 30 years for women to reach 50% representation in the tech industry if things continue on the current path. Providing hands-on support to women who want to get into the technology industry is essential to make them feel more welcome. This can come in the form of internships or mentorship programmes.
Women are making their way into the tech world despite a lacking sense of belonging, industry-wide lack of support and discrimination, as half of the women in STEM report discrimination in the workplace at some point during their career.
To get one's foot in the door, sometimes it is helpful to have someone crack it open. Therefore, those who are currently in tech positions, both men and women, are poised to make a great impact and contribute to the cutdown of years it will take women to reach equal representation in tech.
At Resonance, our team recognises there is always more to be done when it comes to supporting women in the workplace, which is why we have started Resonance Rising – our latest initiative to build and support our future female leaders. Monthly sessions where all Resonance women connect and work on building confidence, sharing, and listening to career advice, and hearing insights from guest speakers and notable names in female leadership.
It’s high time we acknowledge the elephant in the room in the B2B tech industry: branding. It’s not just about having a fancy logo or a catchy...
When you speak to your audience, what voice do they hear? For B2B tech businesses across the world, social media is a fundamental tool to connect...