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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight

Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight

In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has experienced the frustration of struggling to secure those coveted live TV interviews. 

However, at Resonance, we've spent more than a decade mastering the art of keeping our clients in the spotlight, with recent appearances on major networks like BBC News, Sky News' Ian King Live, and CNBC's Street Signs.

So, what's our secret? While there's no one-size-fits-all approach, we've identified five key strategies that have helped us consistently deliver broadcast success for our clients.

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  1. Pounce on the News

In the world of broadcast, timing is everything. You need to have your finger on the pulse of current events and be ready to strike while the iron is hot. Often, the first foot through the door is the one that secures the opportunity. At Resonance, our teams constantly monitor and check in every morning to discuss the news cycle, ready to jump on relevant stories and pitch our clients as expert commentators. We also keep a firm eye on the news throughout the day. Sometimes, breaking news at the end of a working day is the ticket needed. 

  1. Understand Your Audience

Successful broadcast appearances aren't just about what you say; they're about how you say it. It's crucial to tailor your message and delivery to align with the interests and expectations of the network's viewers. Take the time to research each outlet's audience demographics and tailor your pitches and messaging accordingly. You wouldn't pitch the launch of a new semiconductor to Good Morning Britain. 

  1. Pitch Perfect

A compelling, but often shorter than usual, pitch can make or break your chances of securing airtime. You need to craft concise, attention-grabbing pitches highlighting why your clients' stories are unique and deserve live viewers' attention. They need to ladder to the bigger picture of the news agenda and have an impact-led approach around why viewers would care. This hyper-focus is a key element that producers look for.

In the world of broadcast - particularly LIVE broadcast - it’s not just about the story, but the credibility of your spokesperson. Why will they be the right fit? What is in their bio that will make them stand out? And if you have examples of other broadcast interviews, it’s worth sending those over.  

Incorporating video rushes (raw, unedited footage) that complement your client's story enhances your pitch for broadcast opportunities. These visuals provide a glimpse into the narrative, allowing producers and journalists to envision how the story could unfold on screen. When selecting video rushes, choose footage that showcases your client in action, highlights key aspects, or offers a visually engaging perspective. 

  1. Build Relationships

While pitching skills are essential, long-term success in broadcast often hinges on building genuine relationships with producers and journalists. As comms professionals, we must foster these connections, ensuring that our clients become familiar faces and trusted sources for networks. Increased familiarity can lead to more repetition and even invites for clients to share their expertise on a topic. 

  1. Prepare for Excellence

Finally, even the best pitches and relationships won't guarantee success if your spokespeople aren't prepared to deliver. You need to work closely with the spokespeople to ensure they are fully briefed on key messages, potential questions, and effective on-air delivery techniques. 

While a strong performance can often lead to invitations for future appearances, it can also heighten a brand's perception. 

Achieving consistent broadcast coverage is no easy feat, but if you're nailing the basics above, the hits will come. Whether you're looking to establish yourself as a thought leader, promote a new product or service, or increase brand awareness, a well-executed broadcast strategy can be a game-changer.

Here's a behind-the-scenes pic of our client Rodrigo Liang, CEO of SambaNova Systems at CNBC Street Signs. 


More about our PR services