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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

ESG metrics that matter: using data to move from story to action

ESG metrics that matter: using data to move from story to action

ESG, and communications in general, can be seen as fluffy and ineffective if you fail to establish clear goals designed to measure your progress. Working in a rigorous way not only ensures you avoid greenwashing but also gives you the data needed to provide you with credibility.  
The steps to implementation boil down to the following:

  1. Creating clear goals
  2. Communicating those goals
  3. Measuring against these goals
  4. Future planning based on measurement

 Once you’ve mastered these things, you’ll have a set of rock-solid ESG principles that can be used to enhance your company – as opposed to meaningless corporate messages with no basis to enact change.

1. Set clear ESG goals

At the offset of any ESG programme, it is crucial you have a clear idea of what your goals are and how you’ll be implementing processes to reach these. For example, suppose you’re keen to work towards a net-zero carbon emissions target. In that case, the first step is to establish the key areas in which you’re contributing to emissions and the programmes, training, recycling schemes, etc., which you’re planning on bringing into your organisation to reduce your output.
Once these steps have been coordinated, you’ll be able to align specific targets that you can measure to accompany your goals—for example, a particular target to hit for reducing emissions.
Establishing firm targets to accompany your goal will give you the structure needed as you not only work to achieve these goals but convey them to stakeholders, clients, and team members.


2. Communicating your ESG values

Communication is vital in ESG. But, without a firm understanding of how you’re adding to meaningful conversations, you’ll never be able to reach your audience and show them your company’s true values.
However, if you want to be truly successful, you need to move beyond a storyline and display real action. This is where communicating your goals is essential.
A good example of a company successfully conveying its ESG initiatives is Salesforce. By building its entire climate action plan around limiting global warming to 1.5°C, Salesforce is able to tie into a broader narrative surrounding climate change whilst connecting into a motivating global goal. This key message features 13 times in the plan, and every action and purpose comes back to this message.
To further build credibility, the plan includes transparent graphs depicting Salesforces’ current emissions and the predicted impact that their new plans will have on their future emissions. The key takeaways for readers are that Salesforce has a firm understanding of global issues, has a clear goal they’re working towards, and is taking tangible and measurable actions to get there.
By building a powerful message into their ESG and centring their goals around this, clients, team members and stakeholders have a crystal clear image of what each ESG principle is designed to achieve and believe that Salesforce is committed to making their goals a reality. This is the strength of their ESG.
Remember that without your processes qualifying your intentions and a roadmap for your company to get there, your ESG will never extend beyond just an idea. It risks looking like meaningless commentary without the data to make you a credible actor making a difference.

3. Hitting your ESG metrics and measuring your progress

As we move further into a data-centric world, it’s key you bring measurement practices into your organisation – and ESG is an excellent way to trial schemes.
Over the last couple of weeks, we’ve seen the FCA clamp down on greenwashing campaigns – vigorously refuting claims by organisations to be emission-free, or the like, and banning adverts and campaigns from going live if they fail to measure up.
To avoid a similar fate, providing transparency and accountability in your ESG principles and reporting your progress will be key.


4. Future planning based on measurement

We’ve previously expanded on the value of ESG for organisations; however, overlooking data risks your promises appearing flimsy. Failing to measure progress with the metrics that give you the data to make your pledges concrete reverses all the benefits of ESG and risks positioning your organisation as suspicious, untrustworthy, and awash with false advertising.
In today’s society, companies that are taking responsibility and using data analytics to break down their impacts, whether environmental or social, and showing their clients and teams they’re incorporating this information into day-to-day decision-making will come out on top. These will be the companies that can create a brand with an impact and has the tools to show the wider community how they are changing lives for the better.
If you want to use data to elevate your brand to the next level, get in touch today to find out how we can help guide you and use your ESG values to generate results.