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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

Four Top Tips on Using Analyst Relations for Product Management

Four Top Tips on Using Analyst Relations for Product Management

As the former head of EMEA at NEC, I led the charge on analyst relations and continue to work with organisations to deliver insights that direct product managers to their future.

I am fortunate to have worked with organisations that understand the true requirement of creating and developing products and services that deliver to a real need, rather than trying to establish a need for a product. There are too many organisations that don’t start with asking by asking the right questions.

By working with analysts, a product manager can gain valuable insights for their future roadmap, value proposition, positioning and messaging. While AR is often utilised by marketing, PR and sales, it can also be used by product marketers and managers.


Here’s four tips on how to integrate analyst relations into your product management and help your organisation thrive:


Tip 1: Use analysts’ insights to develop your product roadmap

Whether those insights come from a ranking report (wave, matrix, quadrant) or from an inquiry call, the analyst relations team can feed back any relevant thoughts on product. Their insights are informed by a wide and deep view of the market, your competitors, your prospects and your end users. Take note.

Let’s use an example. Let’s say the Peak Matrix provides a caution on your scalability or ability to work under load. This is something the product team needs to know about and create an action plan to address. If this is an experience of your customers, or a concern of your prospects versus your competitors, it’s an actionable insight and can help you with feature prioritisation.

To get further under the skin of the issue, the AR team can set up inquiries to pull out more information for the product team. This also creates goodwill credits, as in the next briefing you can show the analysts you have listened and acted – a valuable part of the relationship journey with analysts.

As part of this process, present your roadmap. This can seem daunting, but it gives you the opportunity to demonstrate how your company believes in its products and their longevity. It gives you the opportunity to identify anything missing versus competitors and also discuss partners that would work with you towards your product vision.

Tip 2: Analysts can help you identify the right partners

Analysts understand the market and know your potential partners (or can work to find out). You can talk about partners and how they can help work with you to enable you to penetrate new industries and new markets. Let’s take the example of banking in LATAM - you need local organisations that specialise in in-country regulations.

Partners can also help you with speed to market as they are already well known and as a result reduce the burden of cost to enter new markets. Analysts can provide critical insights to your prospective partners.

Interested in finding out more about Analyst Relations (AR)?

Head over to our Definitive Guide to Analyst Relations and uncover all the information you need to know about Analyst Relations:


Tip 3: Use market and competitive intelligence to stay at the forefront of innovation and market need

It is an analyst’s job to know and understand everything that is going on in your market. Whether that’s an emerging new category, or a new competitor. This provides intelligence on which your product decisions are based to ensure your product evolves in line with trends and market needs. Product managers need to know about the emerging threats and opportunities. By taking analyst insights to them, you can make sure you stay competitive. You can even use it to carve yourself a competitive play.

By listening to, and acting on, analyst insights here, your clients, prospects, partners and investors will know you are a good bet for the future.

Tip 4: Utilise analyst insights to bring your teams together for success

Product management teams translate the technology the R&D and product development teams create. A fundamental part of taking products to market is by working with marketing and sales. Analyst relations helps provide insights to the GTM strategy, product development, sales and marketing. It helps teams work together for a greater purpose, and for success.

If you are interested in learning more about how analyst relations can help your product marketing, get in touch today.