Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
There’s a problem with official statistics from the ONS – it’s too slow. Important economic data is published monthly but the data lags by about six weeks. The most recent current GDP data, published on the 12th August, covers the period up to the end of June. In usual years that’s not a problem – after all it only changes fractionally each month. Or rather it did – we’re in uncharted territory, time has accelerated and six weeks ago may as well have been last year for all intents and purposes.
Of course, demand to get data fast isn’t anything new. Anyone who read Flash Boys knows the story of the construction of a $300 million fibre optic cable from Chicago to New Jersey just to shave a few milliseconds in the transmission time of trading data. In that instance it was about getting the edge in high frequency trading.
High frequency trading might seem a world away from GDP data but there is a link: It’s the financial markets that want the information. If you can be first to accurately predict the winners and losers in the economy, you can place better bets on the market – and make more money.
Please step up High Frequency Economic Data. Otherwise known as High Frequency Indicators of Economic Activity (IEA). When the economy is changing daily, you need realtime indicators to tell you how people are actually behaving. How much are they travelling, eating out, going to work, consuming. The fact is we need to spend and earn our way out of this crisis, and so simple indicators are powerful.
So how can we get high frequency economic data? There are a number of online sources we can scour – flight activity, job listings, traffic congestion, energy usage are a few. The difficulty is interpreting conflicting data – yesterday The Times reported on data from Jefferies which said the economy is recovering strongly because (in part) traffic congestion is close to pre-Covid-19 levels in some areas. On the flip-side, the Citymapper Mobility Index tells us that London is only moving at 43% of usual.
The most interesting (and promising) source of high frequency economic data is satellite images combined with deep learning. If you can get it right (a big if), this is the modern-day equivalent of running a fibre optic line from Chicago to New Jersey.
A few years ago I attended a talk by Bird.i which collates satellite imagery. They presented a case study where they photographed the car parks of out-of-town shopping centres and counted the cars to see how many people were shopping. This can be extended to all sorts of areas – traffic, recreation, construction, mining. The sky’s the limit – literally.
The question is whether this data will ever become public. The company that discovers the golden goose is likely to keep it a closely guarded secret.
Perhaps they already are.
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