Tom Fry
Tom brings a unique understanding of technology to the team, enabling us to understand the smallest detail, which can have a critical impact on delivering the right message to your target audience, without drawing on our clients’ time. Tom chairs the PRCA Artificial Intelligence Group.
Resonance Blog
Media Relations in the Age of AI: Why Niche Publications Win in Generative Engine Optimisation (GEO)
New research from Agentcy. Generative AI is fast becoming one of the primary ...
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When Bots Are the Audience: What the Rise of AI Crawlers Mean for Content Creators
More than half of web traffic is now bots - many powered by AI. What does that ...
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Why You Should Care About Meta’s Latest AI Models
Meta’s Llama 4 and DeepSeek V3 redefine AI with faster, cheaper, high-quality ...
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MCP Explained: The USB-C Moment for Generative AI
Discover MCP, the 'USB-C' of AI, simplifying integration between powerful ...
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Tech Show London 2025: Cutting through the noise at London's biggest colocated tech show
Maximise your impact at Tech Show London with strategic pre-event, on-site, and ...
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How DeepSeek won the PR game and what PR pros can learn from its success
How DeepSeek's one-sentence revelation caused a $1T stock crash—and key PR ...
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