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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.



Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.


TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How inbound marketing accelerates lead generation for start-ups

How inbound marketing accelerates lead generation for start-ups

Getting lead generation right is one of the biggest challenges for any organisation, and can be especially difficult for start-ups. Marketing teams are under pressure to build their customer base to begin generating revenue, often with limited budget and resources to rely on. 

They need to find a cost-effective way of rapidly attracting a large volume of high quality leads and converting them into customers. So what’s the solution?

For start-ups who don't want to waste valuable hours with cold email outreach, and steer clear of purchasing cold email lists for limited ROI, inbound marketing is a key strategy to help compete with bigger, more established brands.

Inbound marketing focuses on attracting, engaging, and delighting prospective customers by delivering the right content at the right time. Inbound marketers carefully establish their buyer personas, and create targeted content to address their individual pain points. By using these assets to provide value to prospects and earn their trust, inbound marketers attract leads and nurture them through the stages of the marketing funnel.


How to use inbound marketing to kick-start your lead generation


1. Build out your buyer personas

Many start-ups won’t have a clear idea of who their ideal customer profile (ICP) is. Not all leads are created equal, and by spending time mapping out detailed buyer personas rather than jumping in head-first, marketers can ensure they are targeting the right kinds of leads that will offer long-term value. 

Start by compiling market research and customer information to create a picture of your ideal customer. Find out about their demographic information, behaviours, and challenges. Discover what messaging appeals to them, what type of content best aligns with their interests and pain points, and how your product or service can empower them to meet their goals.


2. Create compelling content to build brand awareness and trust

Your start-up might have made a splash with your investment round, but to most people, your brand is unknown. Creating compelling content can attract people to your website and increase your brand awareness. By creating content that meets the leads where they are and provides them with insights that are valuable to them, rather than trying to sell to them, marketers can build meaningful and lasting relationships with their prospects.

Creating a content calendar is a great way to ensure you are building out a range of different assets to benefit contacts at all stages of their customer journey: from top-of-funnel content, like blogs, newsletters, webinars, and podcasts, to bottom-of-funnel content, like whitepapers and case studies. Gating this content on your website allows you to collect contacts’ information for your CRM and ensures they can be re-targeted and nurtured with content that aligns with their interests.


3. Move prospects down the inbound sales funnel

Once you have a steady stream of contacts engaging with your content and entering your CRM through data capture, it’s important to continue to nurture your leads. 

Inbound marketing builds long-term relationships with prospects, creating a self-sustaining loop that keeps them coming back for more. Having a lead nurturing strategy in place with automated email nurture sequences ensures you can continue to keep contacts engaged with valuable insights. 

Using a CRM, like HubSpot, means marketers can develop a scoring model to prioritise the most engaged contacts. They can segment their database with lists, allowing them to target contacts with personalised content that is tailored to their lifecycle stage.

Applying an inbound marketing strategy allows start-ups to generate cost-effective leads with long-term value, and encourages these leads to become customers by providing value at every stage of their journey. It allows start-ups to achieve rapid growth with a limited budget, and is an invaluable strategy for companies wanting to compete with larger, more established brands. 

Want to find out more about how to optimise your inbound marketing strategy and accelerate your lead generation? Download our guide to inbound marketing, or book a meeting with our team for personalised support tailored for your business. 

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