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For The Challengers. The Rebels. The Innovators.

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Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How to Use Inbound Marketing to Source Leads when Options are Limited

How to Use Inbound Marketing to Source Leads when Options are Limited

This year, sales and marketing teams across the globe must begin to embrace change as the pandemic impacts their ability to source quality leads.  

There are widespread lockdowns across the globe which has forced companies to transfer their businesses virtually, so face-to face sales meetings are a thing of the past. Add to this the fact buyers are doing their own research before meeting sales reps, the traditional processes of, prospect, demo and close are out of date.

It’s time to stop chasing people who are not interested and time to embrace change so you can continue to source quality leads in this new climate. 

How can inbound marketing help you? 

The philosophy of inbound marketing is that sales, marketing and customer service teams align themselves to forge one to one relationship’s, starting with leads who have demonstrated some interest in connecting with you. You can cultivate meaningful relationships with inbound leads by collecting data on each prospect and producing content that aligns with their interests, goals or problems. After all, research from Sirius Decisions indicated that buyers have completed 70% of their journey before speaking to the sales team. That means you have to provide valuable insight only relevant to them to show a genuine interest to accomplish their goals. Whereas outbound strategies take the “spray and pray” approach, the inbound technique will help you understand your leads deeply, ensuring you can add value to their experience every step of the way. 

Why do you need Inbound?

The global pandemic has accelerated the need to change sales strategies. It’s a sensitive time where prospects don’t want to be bombarded with cold calls or emails, and according to Raconteur, 46% of buyers have an increased expectation for value-added insight. With Inbound marketing, the prospect is always at the heart of your strategies and creating buyer personas are core to finding leads that convert into customers and finally advocates.

This is where conducting analysis of your data becomes a vital tool to your inbound marketing efforts. Remain relevant to your prospects context by gathering useful information about their preferences and behaviours as they manoeuvre through the purchasing journey. Useful CRM tools like HubSpot, help segment your buyer personas and provides data dashboards to help you understand your lead and ultimately broaden the scope to finding new ones.

Here are the stages of the buyer’s journey, defined by HubSpot, and some ways to understand how to deliver the right content at the right time:

  • Awareness Stage: The buyer is experiencing an issue, but they cannot yet define it.
    You could attract them to your website by publishing a blog that offers an insight or analysis to their problem.
  • Consideration Stage: The buyer has defined their problem and is committed to solving it.
    Use this opportunity to gather information about them and engage them with content they have found resourceful in the past.
  • Decision: The buyer now knows how they will solve their problems and will decide which vendor can fix it.
    Advise the buyer with tailored content that aligns your value propositions with their exact interests. Become their support system and your customers will turn into your most valuable promoters.

Effectively combining the inbound methodology and data analytics means you can give prospects the information they actually want. The world has changed and demonstrating genuine interest to the needs of your prospects and existing customers will help you source new leads.

 

 

 

 

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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