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For The Challengers. The Rebels. The Innovators.

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Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The Rise of Inbound Marketing in an Increasingly Data Centric World

The Rise of Inbound Marketing in an Increasingly Data Centric World

Data is everywhere, and each of us is a goldmine of it just waiting to be harnessed. Whether it’s Instagram, ASOS or even the GPS on your phone, your data is being collected all the time – and with all this data floating around, you can see how it made people think, ‘hey, can’t we use this to our advantage?’ and eventually they did. Data is used to control what you see, what you’re recommended and even which route you follow on a map, making many experiences much more personal and tailored. However, using data in this kind of way hasn’t always been obvious.

One of the traditional marketing methods was outbound marketing, or interruption marketing, where you would promote your product or service through continued advertising, promotions, public relations and sales – e.g. door-to-door salesman or cold calling. This type of advertising pushes itself at its audience, whether they like it or not, hoping for the best outcome. Clickthrough rates for display ads, a form of outbound marketing, sits at a shocking 0.05%, according to HubSpot’s State of Inbound 2017, and with the rise of ad blocking expected to cost companies $2.12 billion in revenue in 2020, according to Statista, outbound marketing may not have long left.

Potential customers now have more information at their fingertips than ever before – for example, if a customer has a bad experience, they’re likely to share that experience online and with their friends, and how often do you focus on reading the good reviews first? It’s easy to see how this can be detrimental to a business’ performance and forcing your brand onto your audience in the form of outbound marketing, would probably result in quite a lot of frustrated customers who aren’t getting exactly what they want.

So what alternative can Inbound marketing offer?

This all brings us onto inbound marketing, also called content marketing, which focuses around bringing in prospective customers using interesting content, with the customer experience at the centre of everything the business does. Inbound marketing is an indirect approach, utilising SEO, paid discovery, and paid search to help people find their content – usually you can’t even tell you’re being given a sales pitch. Inbound is split into three stages: attract, engage, and delight – with the aim of organic natural growth through customer satisfaction at the centre.

Once a customer begins to interact with your business, whether that be through one of your blogs or even a chatbot on your website, you now have a relationship with that customer which can be built upon as you learn more about them through their interactions. Once you have enough information, you can tailor your approach to each of your customers to ensure they’re getting the best possible experience. You can do this through a customer relationship management tool – or CRM – such as the one provided by HubSpot, which helps you keep track of your interactions with your prospective customer, all the way from their first interaction to closing a sale and beyond. And with business reputation being so important, every customer matters, as they all have their own reach – both online and in-person – to be able to spread both good and bad about your company.

As more companies turn to data as a marketing tool, inbound marketing seems the most logical approach, it’s able to utilise customer information and give you the best chance at providing a consistently excellent experience for every prospective customer. The future of inbound marketing looks bright with 71% of companies, surveyed in HubSpot’s State of Inbound 2017, reporting that they are primarily focused on inbound, and it’s no wonder with inbound marketing techniques costing around 62% less than outbound, but will more businesses continue to make the switch? As inbound marketing finds new ways to improve customer experience – whether that be through conversational AI, data tracking or customer service – it’s undeniable that its popularity will continue to grow too.

 

 

 

 

 

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