Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
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We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Laura Brockbank : May 22, 2020 11:44:29 AM
While the world may feel like it’s still on pause, our team has taken the opportunity to learn new PR techniques and engage in industry discussions with our peers. Educational webinars are one of the outlets that we are pursuing which we find invaluable for staying up to date on the latest developments in our sector and giving us new insights to take back to our day-to-day work.
Last week our Account Executives attended an online webinar from PRmoment looking at the state of play for PR Analytics, with a set of excellent speakers delivering their insights on how data is being utilised in modern communications.
An overriding theme from the event was the varied capabilities of measuring data in PR in 2020. The days of falling back on column inches, column centimetres and even the controversial advertising value equivalency (AVEs), we were told with glee, are falling away.
In their place we have powerful new tools, a lot of which are free, to sift through the huge amount of data available and produce insights of huge value to the client. This includes influencer intelligence, listening technology to work across channels (not just social) to understand the client’s audience, and web-based engagement tracking to look at the real impact of coverage – tracking that journey with the customer along the clickstream.
It was exciting to hear data discussed in this way. We at Resonance are passionate about making a real difference for our clients, which we measure and reflect with meaningful metrics. The speakers reflected this sentiment, and discussed how data reporting must be used to level-up the conversation and speak the language of the client’s c-suite.
It was great to hear every speaker echo the message of PR aligning its actions with that of the business, speaking their language and supporting day-to-day activities right across the business.
Measurement can be the make or breaking of many PR agencies, with so many pitches now won on the basis of connecting those dots between measuring success and the value that brings for the client. During this emerging recession, it will be more important than ever for PR to prove its worth as a core part of future business growth and not just discretionary spending.
Finally, across the event we were pleased to see lots of discussion about using data creatively. This played back into points raised about proving PR’s value. As Mr. Fentwood described it, a rich data stack of insights allows PR to be smart and go beyond descriptive insights to connect with and inspire creative decision making in the business.
Data can flow throughout that creative process, guiding decisions on outputs like content that will best connect with the audience and deliver results for the business – Sarah Evans from Bottle provided a rich case study here on their work improving a client’s online presence and, consequently, sales.
Indeed, Gemma Moroney, formerly of Mischief, gave us plenty of thought-provoking sound bites with her suggestion that communications needs to think more about how they are working to change audience behaviour. It is certainly true that creative ideas in and of themselves are not enough. As a profession we have to question whether they will be effective in changing audience behaviour and producing those key outcomes that establish success.
We look forward to building these insights into Resonance’s daily commitment to data-driven PR, and we hope to continue to attend more of these virtual events to connect with the varied ideas on offer in our thriving industry.
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