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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Mastering Media Training: A Necessity for Modern Brands

Mastering Media Training: A Necessity for Modern Brands

In today's fast-paced media landscape, effectively communicating your brand's message is more crucial than ever. Media training equips individuals and groups with the skills and confidence to become impactful spokespeople. The importance of media training becomes crystal clear when we look at some of the most famous business interview fails. 

Hilarious Blunders in Business Interviews  

Consider Prince Andrew's infamous Newsnight interview, which highlighted the catastrophic consequences of poor preparation and lack of empathy. His performance was widely criticised for being defensive and disconnected, leading to a media frenzy with papers like the Daily Mail, Metro, and The Times going to town on the debacle. The coverage didn't stop on the day of the interview; it dominated headlines for days, emphasising the importance of media training. 

Warren East, CEO of Rolls-Royce, had an interview disaster where he appeared distracted and uncaring while delivering bad news, even smirking while announcing 9,000 job losses. This incident, reported extensively by some of the globe's biggest papers, demonstrates how body language and tone can significantly impact the audience's perception. The negative coverage continued for days, underscoring the relentless nature of media scrutiny and the critical need for effective media training. 

Another memorable blunder was by Sainsbury's CEO, who was caught singing "We're in the Money" just before an interview on a significant merger, illustrating the importance of always being aware of the surroundings and potential hot mics. 

Why Media Training Matters 

Understanding how to interact with the media can be a game-changer for brands. Media training helps spokespeople think like reporters, enabling them to craft clear, substantive, and media-friendly messages. This understanding is essential to navigate the complexities of media interactions, ensuring that the brand's key messages are conveyed effectively and consistently.  

The Three Pillars of Effective Media Training 
  1. Understanding the Media: Training programs emphasise the importance of understanding the media's role, needs, and tactics. This includes learning how to frame messages that resonate with reporters and their audiences.
  1. Real-World Mock Interviews: Practical experience is invaluable. Conducting on-camera and print/online mock interviews, simulating real-world scenarios, prepares spokespeople for the challenging questions and tactics they might encounter, ensuring they can deflect, bridge, and evade effectively while maintaining message control.
  1. Expert Evaluation: After mock interviews, detailed feedback is provided on verbal responses, body language, and overall presentation. This in-depth evaluation helps refine and improve performance, building confidence and competence.  
More about our PR services
The Value of Continuous Learning 

Media landscapes are constantly evolving, with new platforms, changing audience behaviors, and emerging technologies. Continuous learning and regular media training updates are essential for staying ahead. This ensures that spokespeople remain adept at handling interviews and conveying messages in a way that resonates with current media trends. 

Cultivating Confidence and Authority 

Ultimately, the goal of media training is to cultivate a sense of confidence and authority in spokespeople. When brand representatives can handle media interactions with poise and clarity, it significantly enhances the brand's credibility and public image. Effective media training empowers individuals to become not just spokespeople but trusted voices of their organisations. 

The Resonance Advantage 

At Resonance, we believe in the transformative power of effective communication. Our expert-led media training programs are designed to help you navigate the media landscape with confidence and precision. Through tailored training sessions, we ensure that your brand's key messages are delivered with authority and impact. Discover how our media training can elevate your brand's presence in the ever-evolving media world. 



Want to ensure you're spokespeople don't end up on the news for the WRONG reason?