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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

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RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

3 min read

Notes from a Zoom call: virtual PR training during a pandemic

Notes from a Zoom call: virtual PR training during a pandemic

COVID-19 has forced us all to adapt how we approach the fundamentals of our working life. Virtual is the new watchword of my career in 2020, as meetings, pitches for new business, and even the humble after work drinks all transition to Zoom or Microsoft Teams. Most recently, I encountered a staple of work that can be particularly tricky to be ‘virtual’: training sessions.

Training is an integral part of professional development, particularly for someone like me who has worked in PR for less than a year. It provides an invaluable opportunity to break out of the day to day, and reflect on your job – what is working? What common problems am I facing? How can I solve them?

Learning from afar

During September I attended two different virtual PRCA workshops; one covering ethics in PR, and the second exploring what it takes to be an account manager.

The pandemic has certainly created a diverse world of online training sessions. This is itself a testament to the agility of the event organisers and professional associations, who have adapted to ensure they can continue to deliver their valuable services to members.

My recent experience revealed there are certainly downsides to virtual. Perhaps the biggest is networking. Industry events and training days thrive on informal chats with peers, allowing exchanges of experiences and insights of life in PR. The inevitably more regimented structure of a day on Zoom deprives you of those little moments; a troubling loss for individuals early on the career ladder looking to build up their professional networks. There is also a certain threshold on the interactivity possible via Zoom, with video conferencing unable to truly recreate the ebb and flow of debate at an in-person event.

Nevertheless, the benefits far outweigh any limitations of virtual training days. My two training sessions demonstrated to me how important it is to stay engaged with the major trends shaping the PR industry. Remote working during the pandemic leaves us all at risk of getting stuck in a routine, not challenging ourselves to think differently as work becomes an all-consuming part of our lives. Training is that priceless opportunity to step back, hear from the thought leaders of our industry, and gain a few gems of best practice to take back to your job.

Lessons learned

Both sessions provided plenty of insights, examples and new approaches.

The session on ethics in PR and communication was a fascinating exploration of the importance of ethics for the sector, rich in practical examples of scenarios and responses.

I came away convinced that COVID-19 is a seismic moment that should compel us all to put ethics front and centre of business practice, making sure your organisation is in line with industry standards for everything – from how you treat your employees to interactions with the media on behalf of a client.

A week later, I attended an all-day event on being an account manager. This comprehensive session provided a formidable end-to-end guide about everything a person would need to fulfil this role. The host described the step up from Account Executive to Account Manager as “the biggest leap in your career” – as someone on that journey now I sat up a little straighter at this point!

The day made clear the range of responsibilities of an AM and provided a host of different pieces of advice; on prioritisation, do not allow yourself to be driven by urgency – always do the important tasks first.

AMs are expected to take a much bigger role in the running of the business. I really enjoyed the big-picture dimension of the day, particularly around moving from an agency to a consultancy mindset, and ultimately becoming a trusted adviser in the eyes of the client.

I went away firm in the knowledge that moving into a more senior role shouldn’t feel jarring or daunting. Every day you should be working and acting a rank above your own. It will make the transition easier when you are promoted (clients will already be relying upon you to a greater extent than your actual role), and by demonstrating excellence above your pay grade, it helps your bosses justify promoting you.

COVID-19 compels us all to the make the best of the difficult circumstances and continue to grow as professionals. By continuing to learn, we will emerge from this pandemic as more robust and well-informed practitioners of PR. One of the hosts of the virtual training sessions asked us all to say ‘I don’t know that yet’ instead of ‘I don’t know’. The message was learning should never stop. Well after my recent experience in the world of virtual training, the list of what I don’t know is certainly a little bit shorter.