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How the PR industry is adjusting for Gen Z

2 min read

How PR is adjusting for Gen Z

Who are Gen Z? As a card-carrying member of Generation Z, I like to think I know the answer to this question. In the plainest terms, we are any person born after 1997, but who we are is a much broader question about where our values and priorities...

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3 min read

Why ESG  is a story that tech brands need to be telling

ESG, on principle, is crucial for a brand to establish its messaging and accountability. It reflects the need for a company to acknowledge its issues...

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4 min read

Six tips for developing a content marketing strategy

Content marketing is a powerful tool for businesses to connect with their target audience and build brand awareness. But having a content calendar...

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