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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The value of AR throughout your organisation

The value of AR throughout your organisation

Demonstrating the value of AR is a key challenge for AR professionals. Measuring impact can be difficult, and the longer-term nature of relationships with analysts means it can take a while to see results. As a consequence, it can be difficult to get your wider organisation to buy into AR.

Yet, such challenges should not stop organisations from reaping the benefits of analyst insight. There are several ways AR professionals can overcome these hurdles to ensure the value of AR is maximised throughout an organisation.

Share insights

To understand the value AR brings, people across your organisation need access to the insights gained from analysts. For maximum impact, each part of your organisation should receive tailored communication about the insights that matter most to them. The format should also be targeted to suit the needs of the recipients.

The executive leadership team, for example, should receive a short and succinct summary of key analyst learnings on buyers, market trends, competitors, and perceptions of your business.

Other teams, including communications and sales, benefit from more regular updates, in the form of a newsletter for example. Each team requires a targeted newsletter. Comms might receive analyst insights on go-to-market strategy while the sales team benefit from analysts’ views on customer perceptions.

It’s important that communication on AR insights is targeted, clear, and meaningful for each team. Segmenting information based on where it will be of most use is crucial and will ensure that value is demonstrated, and improvements are made across the organisation.

Train spokespeople

To get the most out of interactions with analysts, top spokespeople within your organisation need to be AR trained. They need to know what analysts are looking for and how best to communicate with them. In particular, it’s important that spokespeople understand the difference between the different analysts they are engaging with.

Analysts can be trusted with highly confidential material that will never appear in the public domain. Their purpose is to understand the market, the company, and the product. To do that effectively, they need to build open and trusting relationships. If spokespeople are open, analysts are likely to reciprocate, and the relationship will be more productive as a result.

Spokespeople should also consider criticism and challenges from analysts as productive rather than confrontational. Analysts are looking to challenge assumptions and test market theories to gain a deeper understanding of trends. It’s worth engaging carefully with criticisms to work constructively towards a positive outcome.

Measure impact

To keep your organisation interested and invested in AR, make sure to provide feedback on the impact of your AR activities. While there’s no easy way of measuring impact, there are some useful metrics that can demonstrate the value of AR.

It’s useful to track the number of interactions you’ve had with analysts. You can also track the number of published references your company has, from reports to blogs and social media posts.

For further indication of impact, you can compile positive quotes shared by analysts during briefings and use these internally as evidence of success. Often, analysts themselves will be willing to provide useful details such as when they have shortlisted your company and what for. An analyst audit can obtain more targeted information by getting analysts to answer a few key questions.

However you choose to measure impact, be sure to pay due attention to managing expectations. AR is a long game and it’s important to communicate to senior leadership and those across your organisation that you are building these relationships for long term gain.

Stay open minded

AR’s importance continues to grow. In the last year, analysts have played a particularly important role in supporting businesses through the turmoil of the pandemic. Their deep knowledge and understanding of the market has proved invaluable in helping businesses make the right decisions in tough circumstances.

The pandemic has highlighted that analyst expertise is not only useful for marketing purposes. Analyst insight can provide value across a business, helping to inform decision making that will create better long-term strategies. Using the framework provided in this blog, you can ensure that people throughout your organisation see these benefits themselves.

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

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