Insights From Resonance

Our latest blogs and news

Sofia Elger

Passionate about helping B2B tech companies build a strong brand reputation and generate leads through inbound marketing, analyst relations, content marketing, and public relations.

2 min read

A beginner’s guide to data analysis in PR

In PR, we’re always looking for a good story. Yet, in the information-overloaded world of today, it’s sometimes difficult to see the wood for the trees. That’s where data – or more importantly data analysis – can make a real difference.

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2 min read

The importance of clarity in PR

Clarity in PR is critical. From interacting with journalists to creating content for clients, sticking to a consistent message and communicating it...

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2 min read

The value of AR throughout your organisation

Demonstrating the value of AR is a key challenge for AR professionals. Measuring impact can be difficult, and the longer-term nature of relationships...

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