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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

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Why is AR important for business growth?

Why is AR important for business growth?

Analysts are industry experts; it's their job to know the markets they cover inside-out. This makes them incredibly influential.

Gartner, one of the best-known analyst houses globally has more than 2000 analysts in 100 countries. They have over 60,000 global clients that turn to them for help in IT buying decisions - which is a direct line into your target audience. In addition, they publish thousands of reports a year that are read by your target buyer.

Getting in front of your target buyer is not the only value a well-run analyst relations programme can bring. Most of our clients are looking for efficient ways to deliver to the business and help inform the business strategy. Analyst relations can play a big role here.

As mentioned above, analysts are specialists in their field. They have a tight remit, which means they really drill into the market and understand it through your customers eyes, as well as having insight into what your competitors are doing.

This means they are well-placed to be a sounding board for new ideas: What is coming up in the market? What are clients looking for? What are they seeing others doing? How can you shape your proposition to win?

A well-planned analyst programme can deliver growth and success through:

Increased sales:

The buyer journey has become increasingly complex. Analysts often form the starting point for exploring new tech projects. From Gartner’s Magic Quadrant, through to advice meetings, analysts speak to your prospects and having you front of mind is critical in promoting leads and sales.

An informed market understanding:

Analysts have a unique breadth and depth of market knowledge. They brief buyers, they interview vendors, they understand what has come before and therefore are in a great position to predict the direction of future markets and innovation. A briefing with an analyst is two-way. You provide a briefing on your proposition and they will provide insights on how it plays out in the wider market. This insight is invaluable and sometimes gives a different perspective that can impact the success of a strategy.

Wider brand awareness and credibility

Analysts don’t only speak to prospects. They have influence with the media, at industry events and with investors and other influencers. Being front of mind and relevant to analysts can lead to any number of opportunities and, as independent market experts, their insights are listened to.

Is AR something I should have?

It’s a very important consideration for any B2B technology company. Analysts pride themselves on speaking to as many vendors as possible, so the chances are, they are already speaking to your competitors and looking to speak to you. 

If you’d like to understand what an analyst relations programme can do for you and how to get started, get in touch today! 

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

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Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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