Every signal that shapes perception, in one platform.
Agentcy is the PR Operations (PROps) platform behind every Resonance programme. It brings media and influence intelligence, AI visibility and an always-on AI account manager together, with people signing off every word.
Request a walkthrough →Agentcy gives communications teams the tools to work ahead of the news and to spend more of their time on strategy.
Much of PR still runs by hand, and most agencies use AI only for occasional tasks. Agentcy builds it into the way the work runs from the first day of a programme. That gives the team more time for the parts of the job that need judgement.
It automates the manual work that fills an account team's week. That covers news monitoring and client summaries, media lists drawn from an AI-enriched journalist CRM, coverage tracking and reporting, and first drafts of pitches, along with monitoring across influencers, social platforms and AI answer engines.
That leaves Resonance consultants free for the strategic advice clients hire us to give. Everything in the platform maps to the AMEC Integrated Evaluation Framework, which means results are reported in terms a board already uses.
Every story, journalist and influencer in one place.
News monitoring, a journalist CRM and influencer tracking sit in one workspace, so the team sees coverage as it lands and knows who to talk to next.
- 8
- influencer channels tracked
- < 5 min
- alert latency
- 95%
- relevance accuracy
News Intelligence
A continuous feed from the most relevant publications, with instant coverage alerts, digest emails and full coverage reports with screenshots. Story clustering picks out newsjacking opportunities, and noise filtering keeps irrelevant items out of the feed.
Journalist CRM
A journalist database that learns from every article, finding new writers in published coverage and building profiles of their beats and style. It ranks journalists by relevance to each story and tracks how often they respond.
Influencer Intelligence
Agentcy covers eight channels, namely YouTube, LinkedIn, Substack, podcasts, X, Threads, Instagram and TikTok. Audio and video are transcribed so they can be searched, and guest intelligence finds shows that are booking interviewees.
Pitching, with people in the loop
You choose the journalists and the framing, and Agentcy drafts the pitch for your team to review and edit before anything is sent and tracked.
See how ChatGPT, Perplexity, Claude and Gemini describe you.
Many buyers now ask AI answer engines for recommendations before they run a search. Agentcy puts real buyer questions to the engines, set up by role, industry, company type and trigger event, and tracks what they say back.
Presence and position
Shows whether you appear in the answer and where you rank against competitors, along with how your mention rate and visibility score change over time.
Citations
Lists the third-party publications and website pages the engines rely on, so you can see which sources shape each recommendation.
Accuracy
Checks every claim against verified facts about your company, scoring it for correctness, completeness, positioning, recency and sentiment.
Query intelligence
Maps buyer intent across each stage of the purchase journey and benchmarks your performance on each query against competitors.
From findings to fixes
Groups findings into recurring patterns and traces them back to the website pages behind them, so the team knows what to change.
An always-on account manager, signed off by people.
AgentcyAI works alongside your team every day, watching the news and weighing each story against your positioning. It brings you the next best move before you ask, which leaves people more time for the decisions that need their judgement.
Never miss a moment
It spots breaking stories that fit your positioning and drafts a reactive comment while the story is still live.
Ahead of the agenda
Recommended actions arrive before you ask, based on the news agenda and on what your strategy says you should be talking about.
Your voice, at speed
It drafts press releases, social posts, bylines and personalised pitches in your brand voice, ready for your team to review.
Joined-up intelligence
It works across the journalist CRM, media database, pitch pipeline, AI visibility tracking and reporting, so its recommendations draw on everything the platform knows.
Proof of impact
It produces AMEC reports that cover outputs, outreach and outcomes, so the value of the work can be shown clearly to a board.
People stay in charge
Nothing goes out without approval, and each piece of feedback is used to improve the next draft.
About the platform.
What does the Agentcy platform include?
The platform has three connected parts. Media and influence intelligence covers news monitoring, a journalist CRM and influencer tracking across eight channels, and AI visibility tracking covers the major answer engines. AgentcyAI then turns both into recommended actions and drafts for your team to approve.
How is Agentcy different from a media monitoring tool?
A monitoring tool tells you what has already been published. Agentcy links that coverage to the journalists worth approaching next and to how AI engines describe you, with the drafting and reporting in the same place, so the team can decide what to do next.
How do you measure a brand's visibility in AI answers?
Agentcy simulates real buyer questions, taking account of role, industry, company type and trigger events. It records whether you appear and where you rank, which pages the engines cite, and whether the claims made about you are accurate and current.
What can you do when AI assistants describe your company wrongly?
Agentcy groups findings into recurring patterns and traces them back to the sources and website pages behind them. That makes the fix specific, whether it means correcting a page, earning coverage in a publication the engines rely on, or rewording a claim that is repeated across the web.
Who approves what Agentcy drafts?
Your team approves it. Pitches, releases, bylines and social posts are drafted in your brand voice and held for review, and your edits shape the next draft, so nothing is sent or published until a person has signed it off.
Which channels does Agentcy's influencer tracking cover?
It covers YouTube, LinkedIn, Substack, podcasts, X, Threads, Instagram and TikTok. Audio and video are transcribed, so a podcast mention is as easy to find as a written one, and guest intelligence shows who else has appeared on each show.
How quickly does Agentcy alert you to relevant coverage?
Coverage alerts land in under five minutes, and story clustering groups related pieces, so a newsjacking opportunity is visible while the story is still live.
Do we have to use Agentcy to work with Resonance?
You don't need to, because Agentcy runs behind every Resonance programme and the intelligence and reporting come as part of the work. Teams who want to use the platform directly can also have access to it.
See how your brand shows up, then decide what to change.
We will walk you through Agentcy using your own brand and the coverage your competitors are getting.
Request a walkthrough →