Measured in the terms boards use.

We report on reputation, risk, revenue and relationships. In practice that means share of voice and tier-one presence, message adoption, sentiment and live issues. It also covers how AI answer engines describe the business, the quality of third-party validation, and the high-intent engagement and inbound response connected to the work.

We don't use AVE. The industry treats it as outdated, and AMEC's Barcelona Principles have rejected it since 2010, with most serious measurement frameworks following their lead. AVE prices coverage as though it were advertising, which tells a board nothing about whether perception changed, so we report outputs, outreach and outcomes in line with the AMEC framework.

We follow the signals between coverage and pipeline, such as high-intent visits and inbound enquiries after an announcement, the accounts that engage, and whether buyers and the AI tools they consult repeat your positioning. We call this influenced demand and avoid claiming direct attribution, because communications rarely closes a deal on its own.

Reporting is continuous, because Agentcy keeps a live view of coverage, share of voice, message adoption and AI visibility. The picture stays current between reporting sessions, and the formal report becomes a conversation about what to do next.

Coverage, share of voice and mentions in AI answers can move within weeks. Message adoption and the kind of standing that survives a difficult moment take longer, usually two to three quarters, because they depend on repetition.

Increasingly, yes, because many buyers now ask AI assistants for a shortlist before they search, and those answers draw on third-party sources as well as your own website. We report whether you appear, how you rank against competitors and whether what is said about you is accurate.

We need your category, your main competitors, the messages you want the market to repeat and one commercial objective. With those we can map where your reputation stands today and what a programme would have to change.

Yes, because the baseline covers what is already in market, including coverage and AI answers shaped by earlier work, so progress is measured from where you actually are.

AMEC is the International Association for the Measurement and Evaluation of Communication, the global industry body for communications measurement. Its Barcelona Principles describe credible measurement, which means agreeing objectives first, measuring outcomes as well as outputs, and never pricing coverage as advertising.

We report against AMEC's integrated evaluation framework, which is why our reporting runs from objectives through activity and outputs to the outcomes a board recognises. The framework itself is published at amecorg.com.

Yes, every programme starts by agreeing objectives and the measures attached to them. We then report in AMEC's terms on what we did, who it reached, what people took from it and what changed as a result.

Reporting this way keeps the conversation on business outcomes, and it means our numbers can be compared with anyone else who reports to the same standard, and more detail is available at amecorg.com.