Measured in the terms boards use.

Reputation, risk, revenue and relationships. In practice that means share of voice and tier-one presence, message adoption, sentiment and live issues, how AI answer engines describe the business, the quality of third-party validation, and the high-intent engagement and inbound response connected to the work.

No. AVE is treated as outdated across the industry: AMEC's Barcelona Principles have rejected it since 2010, and most serious measurement frameworks have followed. It prices coverage as though it were advertising, which tells a board nothing about whether perception changed. We report outputs, outreach and outcomes, in line with the AMEC framework.

By following the signals between coverage and pipeline: high-intent visits and inbound enquiries after a moment, the accounts that engage, and whether buyers and the AI tools they consult repeat your positioning. We call it influenced demand rather than attribution, because communications rarely closes a deal on its own.

Continuously. Agentcy keeps a live view of coverage, share of voice, message adoption and AI visibility, so the picture is current between reporting sessions and the formal report becomes a conversation about what to do next.

Some measures move within weeks: coverage, share of voice, and mentions in AI answers. Message adoption and the standing that survives a difficult moment take longer, usually two to three quarters, because they depend on repetition.

Increasingly, yes. Buyers ask AI assistants for shortlists before they search, and those answers are built from third-party sources rather than your website alone. We report whether you appear, how you rank against competitors and whether what is said about you is accurate.

Your category, the competitors that matter, the messages you need the market to repeat, and one commercial objective. That is enough to map where reputation stands today and what a programme would have to change.

Yes. The baseline covers what is already in market, including coverage and AI answers shaped by earlier work, so progress is measured from where you actually are.

AMEC is the International Association for the Measurement and Evaluation of Communication, the global industry body for communications measurement. Its Barcelona Principles set out what credible measurement looks like: agree the objectives first, measure outcomes rather than output, and never price coverage as advertising.

We report against AMEC's integrated evaluation framework, which is why our reporting runs from objectives through activity and outputs to the outcomes a board recognises. The framework is published at amecorg.com.

Yes. Every programme starts by agreeing objectives and the measures attached to them, then reports in AMEC's terms: what we did, who it reached, what they took from it, and what changed as a result.

It keeps the conversation on what matters to the business rather than the volume of coverage, and it means our numbers stand comparison with anyone else reporting to the same standard. More at amecorg.com.