Agentcy Research

Primary research, on demand.

Original data is the most credible story a brand can tell. Agentcy Research takes a question to a publishable report in one platform, so research becomes something you run when the moment calls for it.

Plan a study
Why on demand

Evidence at the speed of the news cycle.

Journalists, analysts and AI answer engines all reward original evidence. Research used to mean separate suppliers for survey design, recruitment and analysis, and a report that often arrived after the moment had passed.

With design, verified respondents and analysis in one place, research becomes a tool you can reach for: test a claim before you make it, answer a live question while it is still news, or give a campaign its headline number.

How it works

From question to publishable report.

01

Brief

Set the research question and the audience you need to hear from.

02

Design

Build the survey with nine question types, branching logic and attention checks.

03

Recruit

Target verified business respondents by role, seniority, sector and organisation size.

04

Field

Watch responses arrive live and track completion as it happens.

05

Analyse

Real-time charts, crosstabs and sortable tables, with exports to Excel, CSV and Word.

06

Write up

An AI-drafted report to shape into your story, with the raw data behind it.

The platform

Built for B2B evidence.

Survey design, respondent recruitment and analysis live in one workflow, with vetted business decision-makers ready to answer.

30+
participant locales
9
question types
100%
API-first
  • Verified B2B respondents

    Vetted business decision-makers, filtered by role, seniority, sector and organisation size.

  • Rigorous survey design

    Branching logic with compound conditions, required-answer rules, attention checks and more than 30 locales.

  • Live analysis

    Charts, crosstabs and demographic cuts update as responses arrive, with the raw participant data available.

  • AI-drafted write-up

    A first draft of the report to edit and sharpen, so the team spends its time on the story rather than the formatting.

  • API-first

    A full REST API with scoped credentials, so studies can be run by people or by agents.

Agentcy Research results screen with sample data: a survey chart, crosstab by seniority and an AI-drafted write-up
Representative screen with sample data.
Use cases

Where fresh data earns its place.

Thought leadership

A defensible headline statistic for a report, byline or keynote.

Reactive comment

A quick pulse survey on a live story, so your spokesperson brings evidence as well as opinion.

Campaign launches

Original data as the hook journalists need to cover a launch or announcement.

Proof that travels

Citable findings that analysts, buyers and AI answer engines can pick up and repeat.

An example study

Sovereignty Tax, Q4.

An example study on Agentcy Research asked business decision-makers about data sovereignty and where they want their data hosted.

751
responses
73%
say cost predictability is the top barrier
58%
prefer hosting under UK or EU law
Questions

About Agentcy Research.

What is Agentcy Research?

An on-demand primary research platform for B2B. It takes a research question through survey design, recruitment of verified business respondents, live analysis and an AI-drafted write-up in one place, so a study can run when the moment calls for it rather than months later.

Who answers Agentcy Research surveys?

Verified business decision-makers, filtered by role, seniority, sector and organisation size, across more than 30 participant locales. Attention checks and required-answer rules keep the sample that reaches analysis one you can publish.

How long does a B2B research study take?

Fielding usually runs in days rather than weeks, because design, recruitment and analysis sit in one workflow and responses arrive live. The timing depends on how specialist the audience is and how large a sample the story needs.

How many survey responses do you need for a credible statistic?

Enough to stand behind the headline number, and enough in each segment you want to cut. A single national statistic needs a smaller sample than a story comparing sectors or seniorities. We scope it with you before fielding.

Will journalists and analysts trust survey data from a PR study?

That is the point of it. Branching logic, required answers and attention checks keep responses clean, and the raw participant data sits behind every chart, so the method and the sample size can be published alongside the finding.

Who writes the research report?

AI drafts the first version from the data, then people shape it into the story. The draft saves the formatting time. The argument, the angle and the sign-off stay with your team and ours.

Can our own team run studies in Agentcy Research?

Yes. The platform is API-first with scoped credentials, so studies can be run by your team in the interface or triggered programmatically, including by your own agents.

How does original research help with AI visibility?

AI answer engines lean on third-party sources. A citable statistic that publications, analysts and commentators repeat becomes part of the evidence those engines draw on, which makes original data one of the most durable ways to influence how a company is described.

Does Resonance run the campaign around the findings?

Yes. Most studies are commissioned as part of a communications programme, so the research question is chosen for the story it can support, and the findings are taken through media, social, analyst and executive channels.

Have a question worth answering?

Let's turn it into evidence.

Tell us what you want to prove or find out, and we will scope a study with you.

Plan a study with us