Agentcy Research

Primary research, on demand.

Original data gives a brand one of the most credible stories it can tell. Agentcy Research takes a question all the way to a publishable report in one platform, so research becomes something you can run whenever the moment calls for it.

Plan a study
Why on demand

Research that keeps pace with the news cycle.

Journalists, analysts and AI answer engines all favour original evidence. Until recently, research meant hiring separate suppliers for survey design, recruitment and analysis, and the report often arrived after the moment had passed.

With the whole process in one place, research becomes a tool you can reach for whenever you need it, whether to test a claim before you make it or to answer a live question while it is still in the news.

How it works

How a study runs.

01

Brief

Set the research question and decide which audience you need to hear from.

02

Design

Build the survey with nine question types, branching logic and attention checks.

03

Recruit

Target verified business respondents by role, seniority, sector and organisation size.

04

Field

Watch responses arrive in real time and track how close the study is to completion.

05

Analyse

Explore the results in real-time charts, crosstabs and sortable tables, then export them to Excel, CSV or Word.

06

Write up

Start from an AI-drafted report and shape it into your story, with the raw data available behind it.

The platform

Built for B2B evidence.

The whole study runs in one workflow, and a panel of vetted business decision-makers is ready to answer your questions.

30+
participant locales
9
question types
100%
API-first
  • Verified B2B respondents

    Respondents are vetted business decision-makers, and you can filter them by role, seniority, sector and organisation size.

  • Rigorous survey design

    Surveys support branching logic with compound conditions, required-answer rules and attention checks, and they can run in more than 30 locales.

  • Live analysis

    Charts, crosstabs and demographic cuts update as responses arrive, and the raw participant data is always available.

  • AI-drafted write-up

    You get a first draft of the report to edit and sharpen, which saves the team hours of formatting so it can concentrate on the story.

  • API-first

    A full REST API with scoped credentials, so studies can be run by people or by agents.

Agentcy Research results screen with sample data: a survey chart, crosstab by seniority and an AI-drafted write-up
Representative screen with sample data.
Use cases

Where fresh data earns its place.

Thought leadership

A defensible headline statistic that can anchor a report, a byline or a conference keynote.

Reactive comment

A quick pulse survey on a live story, so your spokesperson brings evidence as well as opinion.

Campaign launches

Original data gives journalists a reason to cover a launch or announcement that might otherwise pass unnoticed.

Proof that travels

Citable findings that analysts and buyers, and the AI answer engines they use, can pick up and repeat long after the launch.

An example study

Sovereignty Tax, Q4.

An example study on Agentcy Research asked business decision-makers about data sovereignty and where they want their data hosted.

751
responses
73%
say cost predictability is the top barrier
58%
prefer hosting under UK or EU law
Questions

About Agentcy Research.

What is Agentcy Research?

Agentcy Research is an on-demand primary research platform for B2B companies. It takes a research question through survey design, recruitment of verified business respondents, live analysis and an AI-drafted write-up in one place, so a study can run when the moment calls for it.

Who answers Agentcy Research surveys?

Respondents are verified business decision-makers, filtered by role, seniority, sector and organisation size across more than 30 participant locales. Attention checks and required-answer rules keep the sample that reaches analysis clean enough to publish.

How long does a B2B research study take?

Fielding usually takes a few days, because the whole study runs in one workflow and responses arrive live. The exact timing depends on how specialist the audience is and how large a sample the story needs.

How many survey responses do you need for a credible statistic?

You need enough responses to stand behind the headline number, and enough in each segment you plan to compare. A single national statistic needs a smaller sample than a story comparing sectors or seniorities, so we agree the sample size with you before fielding starts.

Will journalists and analysts trust survey data from a PR study?

They can, provided the method holds up to scrutiny. Branching logic, required answers and attention checks keep responses clean, and the raw participant data sits behind every chart, so the method and sample size can be published alongside the finding.

Who writes the research report?

AI drafts the first version from the data, and people then shape it into the story. The draft saves time on formatting, while the argument and the final sign-off stay with your team and ours.

Can our own team run studies in Agentcy Research?

Your team can run studies in the interface, and because the platform is API-first with scoped credentials, studies can also be triggered programmatically, including by your own agents.

How does original research help with AI visibility?

AI answer engines lean heavily on third-party sources. A citable statistic that publications and analysts repeat becomes part of the evidence those engines draw on, which makes original data one of the most durable ways to influence how a company is described.

Does Resonance run the campaign around the findings?

We usually do. Most studies are commissioned as part of a communications programme, so the question is chosen for the story it can support and the findings are taken through media, analyst and executive channels.

Have a question worth answering?

We can help you turn it into evidence.

Tell us what you want to prove or find out, and we will scope a study with you.

Plan a study with us