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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Mastering Lead Scoring: How to Harness Data to Accelerate Lead Generation

Mastering Lead Scoring: How to Harness Data to Accelerate Lead Generation

Are you looking for ways to maximise your lead generation? Lead scoring is a powerful data-driven tool that can help you identify qualified leads and strategically hone your efforts for maximum results. In this blog, we'll unpack the concept of lead scoring, its implementation and the competitive advantages it can bring to your lead generation strategy.

What is Lead Scoring?

Lead scoring is a method that allows businesses to rank leads according to their alignment with the company's ideal customer profile and their likelihood to become paying customers. By considering a variety of criteria, such as their demographics, behaviour, and engagement with your digital touchpoints, each lead is assigned an individual score. This systematic approach enables the sales and marketing teams to identify marketing qualified leads (MQLs) and prioritise promising leads for further engagement.

Lead scoring can be a powerful tool for marketers, allowing them to focus their nurture campaigns towards leads with the highest conversion potential. By channelling resources where they will have the greatest impact, marketing leaders can optimise efficiency and get the maximum value from their strategies.

Accelerating Lead Generation with Lead Scoring

Lead scoring offers several ways to accelerate your lead generation efforts. Here's how you can wield it to your advantage:

  • Identify high-value prospects: Monitor and analyse the behaviour of each lead to identify those with desirable attributes that are exhibiting high buying intent. Target this group with tailor-made offers or personalised content to guide them in their buyer’s journey and foster conversion opportunities.

  • Optimise your budget: Lead scoring allows you to optimise your budget by focusing on leads with a higher chance of converting. By doing so, you can ensure your lead generation efforts are as effective as possible while reducing costs.

  • Streamline your lead management process: By implementing a system to prioritise leads according to their scores, you can enhance the efficiency of your lead management process. With the right automation in place, you route high-scoring leads to your sales team at the right time, ensuring that potential customers don’t fall through the cracks.

Implementing Lead Scoring

To integrate lead scoring into your marketing strategy, follow these steps:

  1. Establish your scoring criteria: When designing your lead scoring framework, you will need to determine how points will be allocated to each lead. It’s crucial to understand what makes a lead ideal for your business, and build a scoring model based around demographic factors, such as age, job title or company size, as well as behavioural factors, such as website visits or email opens. The weighting of each behaviour and characteristic will need careful consideration.

  2. Leverage a CRM for lead management: After identifying your lead scoring criteria, it’s time to harness the power of a reliable customer relationship management system (CRM). Platforms like HubSpot can monitor leads and assign scores based on your predefined criteria. This streamlines your process and assures consistency and accuracy in your lead evaluation. While HubSpot has its own lead scoring property, users also have the freedom to create a custom scoring property tailored to their needs.

  3. Devise your lead routing strategy: Define your thresholds for engagement, and ensure that the leads are routed to the right member of your sales team as soon as they reach the threshold and become sales-qualified. Automated the routing process using a CRM can ensure that no leads slip through the cracks.

  4. Refine and tweak your scores: Your scoring model should not be set in stone, and it's important to continually evaluate and refine based on performance and changing business goals.

In conclusion, lead scoring is an indispensable tool that can significantly accelerate your lead generation strategy. By implementing lead scoring, you can identify qualified leads, optimise your budget, and improve the efficiency of your lead management process. 

Interested in implementing your own lead scoring system? Get in touch with us today. Our inbound marketing team would be delighted to help you build a solution tailored to your specific needs.