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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

3 min read

4 tips to ace media relations

4 tips to ace media relations

Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate the key premise of a story to the press then your work will only go so far.

While some take to media relations like a duck to water, other people need to put time and effort into improving their phone manner and rapport with journalists.

Having worked in PR for six years, I've learned some vital lessons about how to forge lasting relationships with journalists. In this blog, I identify a number of techniques that help PR professionals be successful when it comes to media relations. While you don’t necessarily need to possess all these traits, I do believe that the more boxes you can tick, the better your chances of gaining meaningful coverage for your client.

  1. Proactive

Any media relations professional has to be hungry for news and proactive in finding stories for their client. Whether it’s identifying newsjacks that a client can comment on or suggesting alternative angles for a story that will pique a journalist’s interest. By keeping on top of the news, you’ll discover so many more opportunities to secure coverage for clients and become a trusted source of information.

Top tip: Set up a notification system for the news that you’re interested in, whether it’s through an RSS feed, like Feedly or Inoreader, or with Google Alerts. By having regular updates on the latest breaking news, it is easier to identify possible newsjack opportunities and react quickly to write and distribute comments from your client.

  1. Confidence

If you’re confident in your pitch and you believe in the story that you are selling-in, you’ll not only stand out from the crowd but instil confidence in the journalist too. By knowing your pitch and journalist, you’ll be able to convey the right enthusiasm and include the right hook in your pitch.

Essentially, if you believe in your story, then you’re more likely to convince the journalist to believe in it too!

Top tip: If you're struggling with remembering all the key points and details, write down and refer to the summarising bullet points to ensure you get across everything you need to in your pitch.

  1. Resilient

Resilience is a crucial trait for any aspiring media relations professional. There will be times when a journalist is busy and hasn’t got the time to chat. There will be other times when just getting hold of them on the phone is nigh on impossible. You shouldn’t let this get you down.

You will need to stay resilient and confident in what you have to say (when you eventually get to say it). Hang in there and don’t be afraid to make that call.

Top tip: Don't overdo following up with journalists. Journalists are busy people and take calls from PRs and other sources multiple times a day. You will need to make sure you’re ready with a concise and engaging pitch when you do get the chance to speak to them: the key is to hustle, not hassle.

  1. Diligent

It is always worth researching the journalist you are pitching. The worst thing you can do is pitch a story to a journalist that isn't relevant to their beat. Follow them on Twitter. Read their previous articles. Do enough background research to make sure that you are pitching the right person at the right publication.

Top tip: Read some of the journalist’s previous articles. By doing so, you can reference that you’ve read their work and that’s why you think your story will be of interest. By showing that you’ve put in the time to understand what makes them tick, the journalist will be much more receptive to what you have to say.

Build relationships with your journalists

Ultimately, while the days of boozy lunches with journalists may be over, it’s still important to maintain good contact and relationships with journalists. It’s important to stay on top of their updates, know what they are currently interested in, and the types of stories they like to write.

By having a relationship with a journalist, it’ll be easier to pick up the phone and chat with them, and it’s more likely they will take an extra minute to read, and maybe even reply to, your emails.

The relationship between journalists and PRs works both ways, and by understanding how journalists like to work, you’ll build the foundations for a great relationship and a successful pitching future.

Find out how Resonance can help your business build better relationships with journalists by getting in touch with us.

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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