Insights From Resonance

Our latest blogs and news

Jonathan Burch

Helping B2B technology CMOs drive growth through inbound marketing, analyst relations, content marketing, and public relations.

3 min read

Building Strong Analyst Relationships: Best Practices for Effective Engagement

In the marketing and communications landscape, analyst relations (AR) is an area that can often be overlooked. Organisations will often prioritise public relations, social media, content, and digital marketing, as these can demonstrate clear and...

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Online shopping hand brands

2 min read

Brand behaviour in a time of lockdown

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck...

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2 min read

Why surveys can be the key to campaign success

For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current...

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