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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

A beginner’s guide to data analysis in PR

A beginner’s guide to data analysis in PR

In PR, we’re always looking for a good story. Yet, in the information-overloaded world of today, it’s sometimes difficult to see the wood for the trees. That’s where data – or more importantly data analysis – can make a real difference.  

Gathering data and analysing it for trends and insights creates the groundwork for an interesting, evidence-based story. And good data analysis will often produce surprising results and trends that would be otherwise difficult to spot. At Resonance, we pride ourselves on being data-driven, and on creating data-led campaigns that produce great results for our clients. So, let’s dive into how to make the best use of data and unleash its potential.

Not an expert statistician? No problem

You don’t have to be an expert in data analysis to produce an effective data-led story or campaign. If you have a degree or any qualification through which you gained statistical skills, that’s an obvious bonus. But if you don’t, there’s no reason why you can’t make data work for you.

If you are a real beginner, it’s worth taking some time to learn a few skills to take you that extra step of the way. Something like pivot tables in Excel might seem daunting, but there are a vast number of videos and learning materials online that can help you learn how to use this tool. Once you’ve mastered the basics of pivot tables, you can split a data set to understand how your findings vary according to demographic information and other variables. This enables you to create a richer story, with findings that dive deeper into patterns and trends within the data.

Doing a lot with a little

Even without pivot tables and similar tools, you can extract headline findings from data to form the basis for an interesting story. It’s always possible to do more – that’s the beauty of a data set – but you can also do a lot with a little. A single statistic that takes two minutes to calculate, but that tells a great story, is better than a statistic that requires the use of advanced statistical methods only to tell us nothing new or nothing interesting.

Telling the right story

Your data may produce great findings, but it’s no use to you, your client, or a journalist if those findings aren’t put into context. Ask yourself: Why are your findings important? Who does the research affect? What trends and developments does the data support or challenge?

Asking these questions helps develop a story around the data, highlighting why the findings are impactful and what they mean for your audience. It’s paramount that any statistics are accurately and fairly represented, but this doesn’t mean they need to be reproduced in a list with no elaboration or context. Create a narrative around your findings, and the statistics will be brought to life. That’s the basis of a successful, data-led campaign.

Final thoughts

In PR we spend a lot of time writing. Our use of words matters and communicating through clear language is an essential skill in the industry. However, the ascendancy of words need not preclude the use of data and numbers. Statistics and data analysis have the potential to enhance existing narratives as well as create completely new ones.

You don’t need to be a genius with numbers to make data analysis work for you and your clients. Start small, with basic data sets, and make use of the many resources out there to help improve your understanding and skills. With practice, you’ll be a data master in no time…!