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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The importance of clarity in PR

The importance of clarity in PR

Clarity in PR is critical. From interacting with journalists to creating content for clients, sticking to a consistent message and communicating it clearly is key.

Maintaining clarity sounds straightforward. But it’s easy to get lost in jargon that gets in the way of a clear and coherent message.

So how can we strive for clarity in a world that is anything but simple and straightforward? Here are some tips to help. 

Understand your client

Understanding your client is a given. It’s an essential part of providing excellent service and meeting your client’s needs. To deliver valuable PR, it’s especially important to understand a client’s core purpose as this underpins their key messages. Those key messages are central to all PR activity. 

To centre a client’s key messages in your work, ensure your team has access to an up-to-date description of the client and its core purpose. Keep this information in an easily accessible place, along with other key information such as the names of the people working on the account and their respective responsibilities. Your team can use this information as a basic guide for work on the account.

Including key messaging in individual pieces of content, such as a blog or a press release, is also important. Use a checklist or briefing document to pin down the purpose of the content and the key messages to be included. This should be done ahead of drafting to ensure the writing meets its purpose from the start. Putting purpose front and centre makes it easier to create content that is clear and meaningful.  

Adjust your writing style

Adaptable writing is an essential skill in PR. For those new to the sector or fresh out of university, it’s tempting to continue writing as you always have. But the range of mediums we write for in PR (short comment, opinion articles, press releases) all have different styles. Many of these require short, snappy sentences to keep an audience’s attention.

Having recently made the transition into PR from academia, I’ve had to adjust my own writing style. I find it helpful to question the purpose of each word in a sentence. If a word isn’t ‘doing’ anything, it doesn’t need to be there. Simple language goes a long way. 

Adjusting your writing style can be arduous, but there are tools to point you in the right direction. Applications such as Grammarly and Hemingway check readability, as well as grammar and spelling. By highlighting long sentences or use of the passive voice, they nudge you towards creating clearly written content. These small changes mean your audience stays interested and you get the desired message across.

Maintain clarity across the board

Keeping things simple and clear is helpful in all contexts. Ultimately, clarity makes everyone’s lives easier.

From a demand-generation point of view, clear content is user-friendly. A potential customer is more likely to enjoy an easy-to-read blog. They’re also more likely to get the information they need from it. Similarly, communicating clearly with a journalist ensures they get the information needed to produce a great story. Better communication secures better coverage.

Importantly, clarity need not come at the expense of nuance or technicality. You can still communicate complex concepts using simple language. Technical terms do have their place. It’s just important to avoid overusing technical terms and complex language that aren’t accessible to the reader.

Back to basics

We could all use more clarity in our busy lives. Going back to basics and focusing on key messages and simple language is a great starting point. The benefits of making this small shift can be significant. After all, in a world full of noise, simple and straightforward communication stands out.