Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
Account based marketing has been around for many years, aligning sales and marketing efforts in B2B enterprise organisations. The approach treats specific prospect or customer accounts as its very own market. And given the complexity and number of stakeholders within target accounts in B2B, it makes sense to treat an organisation as a mini-market.
Merging inbound marketing with ABM tactics for success
ABM builds relationships with target accounts. Inbound marketing uses killer content across platforms, from owned, earned and paid, to generate interest and engagement. The key to success is to ensure individuals do not feel they are being sold to. Your content strategy needs to provide value and be focussed on your prospects’ drivers. And the content you are pushing their way needs to be personalised – people like to feel understood.
Merging AMB tactics with influencer relations
ABM isn’t necessarily about drilling into the individual personas of the people you are selling to, but because we expect to be understood, combining influencer relations tactics will support your ABM campaign success. Having detailed information on your targets within the account and ensuring you are wrapping yourself around them with relevant content, on the right channels can really help them feel your relevancy. Careful content planning can also help you get around the feeling that your prospects might have that they are being sold to in an obvious way. By surrounding them with relevant and valuable content, you position yourself as experts and useful. Quality, engaging content is critical. It needs to focus on the drivers. This is where the trifecta of ABM, Inbound Marketing and Influencer Relations come together.
Make sure the content is relevant and show your expertise
As well as relevancy in your content – a focus on your target audience drivers – you need to show your expertise. ABM is about going after a specific contract with a company. You should ensure your thought-leadership (OpEds, blogs) are tailored to their drivers. More than this, think about the case studies you have and ensure they are written in a way that will truly resonate with your target account, even if that means multiple re-writes drilling into specific points in the same case study.
Making sure you’re hitting the right channels
The targets, their drivers and the content are critical components in the ABM strategy, but so too is ensuring you are reaching your target audience – and reaching them in a way that they don’t feel too sold to. Surrounding your targets in the places they hang out is critical. Whether that’s the trade press, the nationals, regional media, social media – LinkedIn, YouTube, Twitter, Facebook , Events or analyst papers.
Once you have chosen the right channels, it’s important to ensure that the messaging isn’t repetitive or conflicting across platforms. This is vitally important – you don’t want to weaken your message or confuse your audience. A joined-up approach is critical.
Measure
Showing the ROI is critical. Measure in relationship changes and measure in growth.
If you're interested in how PR can enhance your account based marketing, get in touch with Claire@resonancecrowd.com
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
I recently attended Tech Show London (TSL) 2024, one of the UK's most significant technology events. TSL brings together an array of innovators,...
Events mark pivotal moments in the careers of communications professionals, offering both challenges and unparalleled rewards. Recently, we embarked...