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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

3 min read

Beyond the Surface and Spin: Ensuring Trust through Authenticity and Action

As PR professionals, our primary role extends far beyond telling resonant stories. We are here as the vanguard of truth and trust and reputation builders. Today, society expects more from brands. We - as citizens - are looking for equity, inclusion, environmental responsibility. Brands are pressed to respond, but too often that response is through cheap and empty words. The distinction between surface-level commitments and authentic actions is more critical than ever - not just because of reputation, but because doing the decent, right thing is important for society, particularly in a world defined by conflict and populism. 

This blog explores our role in ensuring that the messages we communicate are not just words, but reflections of real, impactful actions.

The Responsibility of PR Professionals

As guardians of truth in the PR industry, we bear the responsibility of ensuring that the campaigns we champion are rooted in reality. This means rigorously assessing the claims we make or promote, particularly in sensitive areas like sustainability, racial equality, and gender parity. Our job is to guide and counsel our clients in aligning their public statements with measurable and impactful actions, steering clear of misleading practices such as greenwashing, whitewashing, and genderwashing. Brands that do this risk more than being found out, they create the problem of status quo, where progress is hindered through falsehoods.

The Thin Line Between PR and Reality

PR has the power to shape perceptions, but when used irresponsibly, it can lead to misleading practices like greenwashing, whitewashing, and genderwashing. These tactics involve making unsubstantiated claims to appear more environmentally friendly, racially inclusive, or supportive of gender equality, respectively, without any meaningful action backing them up. The role of PR professionals is critical here; they must guide their clients towards ensuring that their public commitments reflect true organisational commitment and change.

Examples of Misleading Practices

How PRs avoid adding to the wave of washing

As PR professionals, we need to confront and combat the various forms of 'washing' practices - greenwashing, whitewashing, and genderwashing - where companies make misleading or unsubstantiated claims about their policies or practices in areas like environmental responsibility, racial diversity, or gender equality.

Educate and Counsel Clients

Act as a guide for your brands and leadership teams in understanding the importance of genuine commitments over superficial claims. Educate them about the long-term benefits of true sustainability, diversity, and equality initiatives, both for their reputation and their bottom line. 

Foster Open Dialogue with Stakeholders

Be a collaborative partner, enabling open communication with stakeholders and leaders in the business.

Conduct Thorough Research and Audits

Start by performing comprehensive audits of your brand’s policies and practices. This includes examining their environmental records, diversity reports, and gender-related policies. Ensure that your public statements are backed up by tangible actions and verifiable data. 

Advocate for Transparency

Encourage your organisation to be transparent about their operations and initiatives. Transparency not only builds trust but also holds the company accountable. This means openly discussing both successes and areas for improvement in campaigns. Educate leaders that communicating areas for improvement sensitively and with a firm action plan increases trust.

Implement Continuous Monitoring and Evaluation

Set up mechanisms for ongoing monitoring and evaluation of your organisation’s initiatives. Regular assessments help in keeping everyone accountable aligned with their stated commitments. Our role as PR professionals is not just to communicate, but to ensure that the communication is authentic. This involves setting measurable goals, tracking and reporting progress. 

Develop Authentic Narratives

Craft narratives that accurately represent efforts and achievements. Avoid overstatements and ensure that any claims made can be substantiated. Authentic storytelling builds credibility and trust.

Promote Action-Oriented Strategies

Encourage action-oriented strategies. Instead of just making promises, they should be actively working towards achieving measurable goals in environmental sustainability, racial diversity, and gender equality.

Moving Towards Authenticity

As PR professionals, we must work with brands to ensure that any public relations efforts are not just press releases or thought leadership pieces but are backed by tangible actions. This means creating and implementing policies that genuinely promote environmental sustainability, racial equality, and gender parity. Public statements should be more than just words. They must be reflections of an organisation's true values and practices.

Measuring Impact

To avoid superficial commitments, it's essential to establish measurable goals and regularly assess progress. Setting clear targets for reducing carbon footprints, increasing diversity in hiring practices, or achieving pay equity can provide concrete benchmarks to gauge real progress.

Conclusion

As PR professionals, our job is not just to manage reputations, but to be stewards of truth, fostering trust between our clients and their stakeholders. In a world increasingly wary of hollow promises, our commitment to authenticity and transparency is crucial.



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