Skip to the main content.
For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

Innovative Marketing Strategies for HR Tech

Innovative Marketing Strategies for HR Tech

HR technology is a rapidly evolving sector that significantly impacts how organisations manage and engage their workforce. I recently attended one of the sector's flagship events, HR Technologies UK, held at the ExCeL Centre, where hundreds of innovative solutions were on show.

The technologies, ranging from sophisticated recruitment software to training platforms designed to manage disruptions caused by artificial intelligence, showcased an impressive blend of cutting-edge solutions and human-centric narratives. One standout presentation highlighted how AI-driven tools enhance human aspects of HR, such as improving candidate engagement and feedback mechanisms.

Like many other sectors under technology's umbrella, the event highlighted a significant challenge for marketers in the HR tech space: an overcrowded market rife with innovation and big players soaking up all the attention. So, the question for any marketer reading this is simple: How do you begin to market in a way that steals attention away from your biggest competitors?

Below are four ways to take action into your own hands and cut through to reach your goals using tried and tested marketing techniques, with an added edge. 

  1. Content Marketing and Thought Leadership with a Twist: Traditional content marketing is about establishing authority. However, if the door is open, don't be afraid to challenge the narratives pushed by big tech giants directly. Create content that highlights the nuances and specific benefits of your smaller, more agile solutions compared to the one-size-fits-all often offered by larger corporations. You can use a range of assets to get your point across, from whitepapers, blog posts, or social media content that not only addresses HR issues but also openly discusses how your solutions are better tailored to the unique needs of modern organisations, advocating for a more bespoke approach. You can also use digital marketing tools such as polls to elicit feedback and build a conversation with your community.
  2. Hyper-Personalised Email Marketing: While personalised email marketing isn't new, taking it to a hyper-personalised level dramatically increases its effectiveness. You can craft email campaigns that respond to real-time changes in a prospect's business or industry. This could mean automated triggers that send specific content based on recent HR challenges the prospect has faced or changes in employment law affecting their sector, thus ensuring the content is not just personalised but also timely and relevant. This can also help you introduce urgency, the critical ingredient for sales.
  3. Social Media for Brand Activism: Leveraging social media for brand visibility is pretty standard, but using these platforms for brand activism can propel your company into the spotlight. You can use your social media presence to take stands on relevant societal and industry-specific issues, such as advocating for more inclusive hiring practices or transparency in AI use in HR. This approach not only increases visibility, but also aligns your brand with values that resonate deeply with modern consumers and job seekers, distinguishing you from competitors.
  4. Strategic Partnerships and Co-Marketing with Non-Profits: While partnering with other tech companies is beneficial, collaborating with non-profits or social enterprises that align with your company's values can open up new avenues for brand enhancement and customer engagement. For instance, an HR tech firm specialising in recruitment software could partner with organisations focused on employment for underrepresented groups, thereby not only expanding their audience but also enhancing their corporate social responsibility profile.
  5. Bringing it back to impact: Impact on business, impact on people, impact on society. By emphasising the broader implications of your HR technology solutions, your brand not only showcases its purpose but also demonstrates a commitment to driving positive change. When businesses implement your innovative tools, they see tangible improvements in productivity, efficiency, and overall success. This impact on business goes hand in hand with the impact on people - your solutions streamline processes, empower employees, and create a more engaging work environment. Moreover, by addressing societal issues such as diversity and inclusion, data privacy, and ethical AI usage, your brand contributes to the larger conversation and helps shape a more equitable and responsible future. By aligning your marketing efforts with these impactful themes, you not only differentiate yourself from competitors but inspire trust and loyalty among your target audience. This strategic focus on impact solidifies your position as a leader in the HR tech industry, driving long-term success and positive change.

As the HR tech sector continues to grow, the companies that stand out will be those that effectively communicate their value propositions and engage with their audiences through innovative marketing efforts. By infusing traditional marketing strategies with creative twists, you can effectively fight back against big tech, gain significant attention, and position yourself as a leader in a crowded and competitive landscape. 

Contact us to cut through the noise