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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Building Strong Journalist Relationships for Effective PR

Building Strong Journalist Relationships for Effective PR

Taking the “Inner Circle” Road

In today's media landscape, getting your brand’s message in front of the right audience is essential. PR should never be about shouting into the void. It’s about finding and engaging with the journalists who truly matter for your business goals—whether credibility, awareness, investor attention, or decision-maker engagement. That’s how you get a solid ROI from your PR efforts. 

Effective PR isn’t about spamming journalists with generic press releases or commentary that adds nothing new to the discussion. It's about building strong, meaningful relationships with an "inner circle" of journalists who can help amplify your message with the right people. 

The Importance of Targeted Journalist Engagement 

A targeted approach ensures your efforts are focused where they count the most. By zeroing in on a select group of influential journalists, you can maximise your impact and make sure your stories hit the right audience. This laser focus means you're spending your time and resources wisely, building credibility and awareness in the most effective way, and driving quality coverage. 

Building Relationships with Your "Inner Circle" of Journalists 

  1. Identify Key Journalists: Start with a comprehensive Meltwater analysis to identify journalists who have written about your specific topics and competitors and who have a relevant publication audience. This helps pinpoint potential allies in the media landscape. 
  2. Social Media Analysis: Dive into the social media profiles of these identified journalists to determine which ones are most influential and worth engaging with. This allows you to prioritise your efforts and ensure your social media interactions are on point. 
  3. Engage Proactively: Track the articles and social profiles of these journalists daily to find opportunities to engage. Comment on their social media posts, share their articles, and provide valuable insights. This proactive engagement helps build a relationship and positions your brand as a thought leader. 
  4. Personalised Engagement: Focus on building relationships through personalised engagement. This includes commenting on their posts, sharing their work, and providing exclusive insights or information that can help them with their stories. 
  5. Measure Interactions and Success: It's not just about reaching out; it's about measuring the success of these interactions. Track engagement with journalists, analyse the coverage you receive, and adjust your strategy based on what's working. 
  6. Quality Over Quantity: Instead of blasting press releases to a broad list, focus on personalised pitches and interactions. Journalists are more likely to respond to thoughtful, relevant pitches that demonstrate an understanding of their work and audience. 


Effective PR is about more than just getting your name out there; it's about getting your message to the right people in a way that resonates. By identifying and engaging with key journalists who align with your business goals, you can build strong relationships that amplify your brand's voice. At Resonance, we understand the importance of this targeted approach and use innovative tools and strategies to ensure our clients' success in the media landscape. 

Ready to take your PR strategy to the next level?