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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

How to get content marketing right during the coronavirus outbreak

How to get content marketing right during the coronavirus outbreak

Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.

There’s certainly an irony to this. While the coronavirus crisis has confined more people inside who are consuming more content than ever, for marketers, it has undoubtedly caused stress over what kind of content should be created and shared. Brands are finding it difficult distinguishing between what they want to say (or what they would be saying were things back to ‘normal’) and what their audiences need to hear from them at a time like this.

With the nuances of brand voice more delicate than ever, big-name brands have already found themselves on either the right and the wrong side of content creation. So, given the current situation, what does it take to get content right?

  1. Acknowledge the coronavirus outbreak

One of the worst things that brands can do at a time like this is to not do anything at all. As recent Censuswide research shows, ignoring coronavirus may damage brand trust. Almost half (48%) of respondents stated that they would lose trust in a company if they were to neglect what was happening.

Interestingly, this decline in trust was less prominent in the 16-24 age group, with 37% of 16-24-year olds stating that they would trust the brand less in comparison to 56% of the 55+ year olds. Perhaps most shockingly, a quarter (25%) of Brits would go as far as boycotting a brand if they were to ignore the current climate.

Put differently – while not talking about coronavirus might seem like the ‘safe’ content option, in many ways, it’s one of the riskiest strategies a brand can take.

  1. Be helpful

Brand content shouldn’t attempt to step into the shoes of the NHS or the WHO in providing health solutions or recommendations. Nevertheless, marketers and content marketers shouldn’t be scared to talk about customers and business in the age of coronavirus. Focus on what you know, and how it has been affected by the current climate.

Unlike advertising, the advantage of content marketing has always been the fact that isn’t overtly promotional. It’s one of the few toolkits at marketers’ disposal that allow brands to become storytellers and, eventually, trusted advisers.

Customers and prospects are looking for content that amuses, motivates, informs, analyses, and ultimately, helps them. That still rings true, especially in the age of coronavirus. 

  1. Present with empathy, but be authentic and don’t go overboard

People from all walks of life have been put under emotional and mental pressure because of coronavirus: key workers are worried about their exposure to the virus; those with elderly family members are worried about their relatives’ health and wellbeing; people living alone are worried about living in isolation; parents are worried about educating their children.

Insofar as almost everyone is feeling anxious right now, a degree of empathy in content is critical. Content needs to show humility in the face of a force larger than all of us. It needs to recognise, at least in some small way, that all of us are suffering.

That being said, empathy needs to be genuine. There is a sensible limit. Empathetic content becomes wearing and insincere when it’s forced on people and taken to an extreme.

Many readers will understand this first-hand. In the last couple of weeks alone, the team here at Resonance has been swamped by brands sending emails on coronavirus. Businesses are suddenly getting in touch, seemingly out of nowhere, expressing concern for our wellbeing. The good intention is there, but it can feel forced and insincere.

  1. Don’t shy away from ‘ordinary’ content

People are consuming plenty of coronavirus content, and that’s to be expected – but they’re also reading, listening, and watching a much greater volume of other kinds of content too.

The world of B2B tech is no exception. Industry news and industry content is being consumed at record levels. On some technology news sites, visitors are almost doubling. And as Resonance's own research shows, these tech trade publications are still focused primarily on their typical news outputs, and not on coronavirus-specific content.

In other words, while there’s room for content on coronavirus if it takes the right tone, cadence, and if it’s authentic, don’t neglect ‘ordinary’ content and channels. Ultimately, a balance needs to be struck, and you must consider what you want your brand to be known for long term.

  1. Be positive

There’s a constant stream of coronavirus news and content on our screens – much of it is negative. Hospitalisations are up. Deaths are up. The ‘peak’ hasn’t yet been reached.

It feels almost endless. It’s emotionally draining, and people need a break. The WHO is now recommending that people limit the amount of time they spend reading or watching things that are negatively affecting their mental health.

Brand content should reflect this need. As Censuswide research shows, almost 7 in 10 (68%) Brits deem the release of positive news from brands as very or somewhat important. Positivity, more than anything else, is what people need right now.