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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How to Use A/B Testing to Accelerate Your Lead Generation

How to Use A/B Testing to Accelerate Your Lead Generation

In a world where data is the new gold, trailblazing CMOs and senior marketing leaders are harnessing its power to redefine the rules of engagement. One such tool at their disposal is A/B testing. It has emerged as a potent weapon in the marketer's arsenal, empowering them to make data-driven decisions and accelerate lead generation.

What is A/B Testing?

A/B testing, also known as split testing, is a method used to compare two versions of a webpage or other marketing asset to determine which one performs better. It's a process that involves changing certain elements (like the headline, call-to-action, or image) on a webpage (version B), while keeping the original (version A) unchanged. The performance of both versions is then measured against a specific goal like click-through rate, conversion rate, or any other key performance indicator (KPI).

This strategic approach to decision-making is rooted in data and helps eliminate guesswork, allowing you to understand user behaviour and preference in real-time. A/B testing enables you to make changes that can significantly improve your lead generation efforts.

Setting up an A/B Test

Setting up an A/B test is a straightforward process, but it requires meticulous planning and execution. Here's a step-by-step guide:

  1. Identify Your Goal: Before jumping into testing, clearly define what you want to achieve. Are you aiming for higher email open rates, increased conversions, or more sign-ups? The test's purpose will inform your strategy.
  2. Select Your Variable: Choose one element to change in the test. It could be anything from a headline, colour scheme, imagery, or call-to-action. The key is to test one thing at a time to accurately measure its impact.
  3. Create Two Versions: Develop two versions of your webpage or marketing asset - the control (A) and the variant (B). Ensure that the only difference between them is the variable you're testing.
  4. Split Your Audience: Divide your audience randomly into two groups. Each group should only see one version.
  5. Run Your Test: Launch your test simultaneously to both groups and let it run until you have gathered enough data to make statistically significant conclusions.
  6. Analyse the Results: Use an analytics tool to evaluate the results. Which version met your goal more effectively?

Leveraging A/B Testing to Boost Lead Generation

A/B testing is not just a tactic; it's a mindset. It's about constantly challenging your assumptions and seeking ways to improve. Here’s how you can leverage it to boost lead generation:

  1. Optimise Landing Pages: A/B test different elements of your landing pages like headlines, images, or form fields to identify what drives more conversions.
  2. Improve Email Campaigns: Test subject lines, email copy, design, and CTAs to increase open rates and click-through rates.
  3. Enhance Ad Performance: Experiment with ad copy, images, and headlines to discover what attracts more clicks and leads.
  4. Refine Content Strategy: Test different types of content, formats, and distribution channels to see what resonates most with your audience and generates more leads.

Remember, the goal of A/B testing is not just to 'win' the test, but to learn. Each test, win or lose, provides insights that help you understand your audience better and refine your marketing strategy. So, adopt a culture of testing. Be rebellious. Challenge the status quo. Because in the realm of marketing, the rule is to disrupt or be disrupted.

Harness the power of A/B testing to drive your lead generation efforts, and you'll not only meet your KPIs but also set new industry benchmarks.

To learn more on how to use A/B testing to boost your lead generation, get in touch with us today.