Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
In a world where data is the new gold, trailblazing CMOs and senior marketing leaders are harnessing its power to redefine the rules of engagement. One such tool at their disposal is A/B testing. It has emerged as a potent weapon in the marketer's arsenal, empowering them to make data-driven decisions and accelerate lead generation.
A/B testing, also known as split testing, is a method used to compare two versions of a webpage or other marketing asset to determine which one performs better. It's a process that involves changing certain elements (like the headline, call-to-action, or image) on a webpage (version B), while keeping the original (version A) unchanged. The performance of both versions is then measured against a specific goal like click-through rate, conversion rate, or any other key performance indicator (KPI).
This strategic approach to decision-making is rooted in data and helps eliminate guesswork, allowing you to understand user behaviour and preference in real-time. A/B testing enables you to make changes that can significantly improve your lead generation efforts.
Setting up an A/B test is a straightforward process, but it requires meticulous planning and execution. Here's a step-by-step guide:
A/B testing is not just a tactic; it's a mindset. It's about constantly challenging your assumptions and seeking ways to improve. Here’s how you can leverage it to boost lead generation:
Remember, the goal of A/B testing is not just to 'win' the test, but to learn. Each test, win or lose, provides insights that help you understand your audience better and refine your marketing strategy. So, adopt a culture of testing. Be rebellious. Challenge the status quo. Because in the realm of marketing, the rule is to disrupt or be disrupted.
Harness the power of A/B testing to drive your lead generation efforts, and you'll not only meet your KPIs but also set new industry benchmarks.
To learn more on how to use A/B testing to boost your lead generation, get in touch with us today.
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