Skip to the main content.
For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How to Use Data-Led Content Marketing to Drive Lead Generation

How to Use Data-Led Content Marketing to Drive Lead Generation

Are you looking for ways to maximise your lead generation? Lead scoring is a powerful data-driven tool that can help you identify qualified leads and strategically hone your efforts for maximum results. In this blog, we'll unpack the concept of lead scoring, its implementation and the competitive advantages it can bring to your lead generation strategy.

In the fast-paced world of B2B technology marketing, data is your most powerful ally. By harnessing data-driven insights, marketers can gain a deeper understanding of their audience's preferences and behaviours, empowering them to create highly targeted and impactful campaigns that resonate with potential customers, ultimately generating more leads than ever before.


Understanding Content Marketing Analytics

Content marketing analytics is the art of deciphering the hidden story behind your content's performance. By diving deep into the data, marketers can gain valuable insights into what resonates with their audience, enabling them to create highly targeted and impactful campaigns.

Measuring key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates allow marketers to get a better understanding of how their content is performing. By leveraging these metrics, marketers can develop strategies to bring in more leads, identify weak spots, optimise results, and amplify ROI from their content investments.


Tracking Your Content Marketing Performance

When it comes to tracking the performance of your content, there are a few key metrics that can help you measure success:

  • Web traffic: Start by analysing web traffic data, which provides insight into how many people are viewing your content and which channels are yielding the best results.
  • Engagement metrics: Metrics such as time on page or average session duration offer valuable insights into how your audience is interacting with your content.
  • Conversion rates: Calculate the percentage of people who take a desired action, such as signing up for your email list or making a purchase. Tracking conversions related to particular pieces of content can help you gauge the effectiveness of different campaigns and strategies.


How to Use Content Analytics to Improve Your Lead Generation

Once you have a better understanding of your content performance, you can use the insights from analytics to boost your lead generation. Here are a few tips:

  1. Zero in on high-performing topics: Identify the topics that perform best with your audience and use that information to shape your content strategy.
  2. Track your results over time: Regularly monitor your results to see how your content marketing efforts are progressing. This will help you identify what's working well and what needs improvement. Tools like HubSpot or Google Analytics are powerful allies in tracking website traffic, engagement, and conversions.
  3. Set benchmarks: Establish clear, measurable benchmarks for your content marketing efforts to track your progress against SMART goals. This will help you stay on track and steer your campaign strategy in the right direction.
  4. Leverage A/B testing: A/B testing is a great tool to identify which content resonates most with your audience. Create two versions of a piece of content, compare performance, and optimise future campaigns accordingly. To learn more about how A/B testing can increase your lead generation, explore our blog here.

By leveraging the power of content marketing analytics, you can gain valuable insights into how your audience is engaging with your content and make real-time adjustments that will accelerate your lead generation efforts. Armed with this data, you can be confident that you are creating content that resonates with your target audience, and accelerating your lead generation. Understanding your audience's preferences and behaviour empowers you to continuously track your content's performance, set benchmarks, and utilise A/B testing to ensure maximum ROI for your business.

Ready to harness the power of data-driven content marketing and supercharge your lead generation? Get in touch with us to book a free consultation today.