Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Claire Williamson : Nov 25, 2020 11:52:29 AM
Influencer marketing is a critical component of a technology vendors’ success. Recent research by Resonance found that IT decision makers are looking to external influencers as a trusted, credible source of information during their buying journeys. A vendors marketing needs to take this requirement seriously to deliver growth to the business.
But who are your influencers? Analysts and journalists are two well known (though perhaps not as well understood) groups of influencers. But the influencer map does not stop here. There are niche industry analysts, consultants, evangelists, academics and digital / social influencers in almost every technology. Overlook these individuals in your go-to-market plans and you could be missing out.
The biggest challenge with influencer relations has always been how to measure the impact. Impact not only on your organisation’s sales, but on the market landscape as a whole. This makes it tricky to justify budget allocation to this area.
However, by formalising an influencer relations plan, based on business goals and with the right measurement and reviews baked in, it is possible to show organisational impact. You should be using more than anecdotal evidence but tracking via win/loss analysis and activity tracking within your CRM systems.
Using all influencers for sales, especially in an account-based approach
Account based marketing has been around for a while, but for high value, long sales cycle technologies, it is becoming the go-to programme. Sales teams need to be aware of the influence certain individuals / groups of individuals have on decision-making.
Today, there is an overload of information. Influencers are seen as an ally to help decision-makers sift through the mountains of whitepapers, articles, product sheets and find the most important insights.
Influencer management is strategic, it’s not just about communications. You should integrate your influencers into your go-to-market activities, from content marketing, to PR, to field marketing and lead generation.
So how do you get going on an influencer relations strategy:
Throughout the lifecycle, you need to be consistently mapping and tracking
Influencers are not only an influential cog in IT buying decision-making. They can provide insights to help you shape your product roadmap, your positioning and your value prop.
You can read more in our blog here.
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