Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
1 min read
Claire Williamson : Feb 26, 2020 1:21:03 PM
So you’ve committed to going to Money20/20. It’s a big commitment in time and money. Taking part in any major conference is a serious investment, especially if you are exhibiting or using it as a platform to launch a new product or service. Whatever your reason for attending – lead generation, reputation, relationship building, or something else entirely – you need to maximise your attendance with careful planning and focused execution.
Money20/20 not only draws a big audience, it attracts key fintech decision-makers and industry influencers. But are you Money20/20 brand-ready? Have you got everything in place to make the impact you need to deliver an ROI on that spend?
Money20/20 is an intense few days of networking, interactive sessions, industry parties, and demonstrations of the latest innovations in payments, AI, data, analytics, and open banking. There’s a whole lot of noise and news from many brands, including your competitors, and attendees often find it difficult to cut through.
Here’s a few tips to make sure you win at Money20/20:
It's not the taking part that counts
Just showing up and hoping for the best is the fastest route to failure. Any big conference like this is an opportunity. What you do months in advance, and months after can be the difference between show-stopping success or failure.
Know what your business wants to achieve from participating
Activity without reason is not going to deliver the results you need to make your sponsors and execs happy. You need to understand what success looks like and work your strategy around this. An important part of this is also ensuring that the goals you set are achievable and measurable.
Focus
There is a lot of noise at Money20/20. Really think hard about what you need to achieve and what you want conference-goers to remember you for. This year Money20/20 is focusing on addressing the things that keep the industry up at night. It always makes sense to ensure you are starting with the issues your company addresses and work back from there. By placing your customer/clients’ needs at the heart of your marketing and PR activity, you’ll more easily cut through the noise.
Resonance has created a tick-list of pre, during and post-Money20/20 activity to help you succeed. Here’s your guide to making the most of Money20/20 and coming away from the event with more brand relationships, more leads, and more sales.
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