Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
The job market is in a weird place at the moment. Employers are struggling to recruit talent while the current unemployment rate sits at a high 4.6%. Graduates and starters are struggling to get their foot in the door with their chosen careers despite the opportunities being out there.
As someone who is all too aware of the trials and tribulations of job hunting in the uncertain times we live in, I thought I would share the realisations and lessons I learned that helped me land my dream role at Resonance. Hopefully, by the end of this blog I’ll have solved the employment crisis.
This may remind you of teachers trying to cajole revision out of their students as GCSE exam season approaches, but the mantra still holds up.
At some point in the candidate process, you will need to demonstrate you have a solid understanding of tech PR. What it is, what are its variants and how it differs from other forms of public relations? Showing you thoroughly understand the industry you are wanting to break into will convince prospective employers you are taking the opportunity seriously and haven’t simply clicked the ‘Easy Apply’ option on LinkedIn.
To quote the great leader of our times, Gareth Southgate, “confidence comes from preparation.” Belief in yourself inspires belief from others and having a solid understanding of the basics is the first step towards this.
PR is a vast and varying industry but it’s all about conveying image. Whether it be Lil Nas X’s recent billboard stunt, KFC’s glib social media posts that they had in fact run out of chicken or the humble press release, the strand that binds all these together is the aim of conveying a positive image.
This translates to individual candidates in the application process. To be frank, if you can’t sell an image of yourself as a viable PR candidate how are you going to convey a large multinational in a positive light to a tech savvy audience?
An honest self-assessment is required. Analyse the job description and match your attributes to it. If you find yourself lacking in this department, fear not. There are plenty of online courses you can do to beef up your qualities and enhance your capability.
Ultimately, taking the right steps to land a role will help you get up to speed faster when you secure your position. I spent longer than I care to admit hunting for my start in PR which gave me plenty of time to understand what was needed of me when I began at Resonance.
Not to be overly self-congratulatory but my first two months here have started rather strongly. I have secured coverage in the Financial Times, a feature interview in Computer Weekly and have internally won Resonance’s coverage of the month award.
The time I spent trying to break into PR was exhausting, stressful and at times bad for my self-esteem, but it’s paying off now.
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
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