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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The rise of #techforgood and what it means for businesses

The rise of #techforgood and what it means for businesses

Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for organisations that are in touch with the big social and environmental causes defining our time.

This phenomenon often comes with the hashtag #techforgood. Its ethos pushes for technology to be used to benefit society in a positive way, harnessing the incredible capabilities of technology in all its forms to truly make the world a better place.

A recent example of this trend was the announcement that scientists in America had used AI to discover a new kind of antibiotic that successfully killed 37 different strains of antibiotic-resistant bacteria. The algorithm was deployed to analyse and identify patterns in 100 million+ chemical compounds, and completed this mammoth task in a matter of days. It was a landmark case: a major blow against a growing global health threat and a textbook case of technology helping to improve lives.

From the perspective of the C-Suite the #techforgood ethos is a huge commercial asset. According to the Business and Sustainable Development Commission, #techforgood solutions are opening up a market opportunity that will be worth $12 trillion by 2030.

Using technology for positive social and global impact helps to build a powerful and compelling narrative around the company. In turn, this gives an organisation purpose, helping it to live the values it espouses, joining up positive words with positive action. Aiming high gives #techforgood organisations significant capacity to scale which, when combined with growing customer appetite for socially responsible organisations, creates a huge business opportunity.

Several large VC firms, like London’s Bethnal Green Ventures, are pivoting to support these organisations, recognising the commercial opportunities on offer. Traditional KPIs for clients are being updated with other factors, such as environmental impact, governance, and hiring practices.

The new urgency for solutions to climate change is already creating a rush of investment in tech firms. Alternative and plant-based meat companies are attracting plenty of interest, with recent large investment rounds secured for Impossible Foods, Memphis Meats, and AccelFoods.

French start-up EcoVadis raised $200 million to fund its software that lets companies rate their suppliers on social responsibility – transparency is another essential component to help sustain a purpose-driven strategy.

Organisations shouldn’t forget that utilising #techforgood also requires them to put their money where their mouth is when looking internally. Employees have to feel motivated and supported to deliver the lasting impact an organisation may be looking for. This could range from using video-conferencing technology to support flexible working, to supporting and mentoring the next generation of #techforgood organisations like Google’s Campus start-up programme at its Old Street office.

Even simple solutions can create significant impact. One tech consultancy firm helped to bring Alexa-enabled devices to a Hampton Care elderly home, which was especially helpful for residents who were bedridden or who had dementia. The team quickly saw how this small piece of technology gave residents back a sense of autonomy, helping residents to play music, control lights in their room, and even to feel less isolated and alone.

Here at Resonance, we have seen #techforgood in action ourselves through our continued work with vCreate – the secure NHS Trusted video platform, used in paediatric and neonatal intensive care units across the country. The app lets nurses produce and share photos and videos of babies with their parents, helping them to stay connected to their new-borns during the difficult periods of separation. Its inspiring work has touched so many lives, and it was a pleasure to work on securing compelling coverage for it in the BBC. By marrying technological capabilities to human needs, it delivers lasting impact to parents across the UK – the very essence of #techforgood.

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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