Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
Come one, come all. It’s nearly the weekend and I’m here to kick it off with top tech stories from the week.
Corrupted OS libraries
Earlier this week, a presumably somewhat disgruntled developer decided to corrupt not one but two open source GitHub libraries, faker.js and colors.js. Any project that was relying on these libraries was rendered useless due to the nefarious code being deployed.
I don’t want to make assumptions about this developer’s motivations, but the whole incident shows developers are people too. Treat your developers well and not like machines that are required to be pumping out code 24/7 and hopefully we can all avoid instances like this happening again.
Tech is the best place to work
Glassdoor has released its findings on where the best places to work are in 2022, using an algorithm to compile and analyse employer reviews from October 2020 to October 2021. Of the companies listed, 38% were either tech or digital focused, with software company ServiceNow, IT consultancy firm AndDigital and Salesforce claiming the podium positions.
It’s great to see tech represented so well, and not simply because of the Google induced gimmicks of sleeping pods, free meals and ping pong tables, that are essentially traps to keep you in an office. Supportive cultures, empowering employees and valuing contributions are always the cornerstones of great working environments.
Kim K and Floyd Mayweather Jr sued over crypto
Now any regular readers of this blog, and I’m sure this faithful audience is numbering in the millions, will know by now that I really do like to voice my somewhat negative opinion of the cryptocurrency world.
And this week is no exception. A lawsuit has been filed in California against Kim Kardashian, Floyd Mayweather Jr and the creators of EthereumMax for the false and misleading promotion of an alleged “pump and dump” cryptocurrency scheme that lost money for investors.
As much as I hate seeing millionaires rip off the average working person, part of me has some sympathy here. We’d all struggle to find an influencer who doesn’t pedal dodgy products and Floyd Mayweather is notorious for his purely financial motivations (see the recent “fight” with Logan Paul). Either way, if you need evidence to avoid crypto, I’m sure I’ll be able to find some for next week’s blog.
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
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