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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Top 5 Reasons you need a Brand Perception Audit today

Top 5 Reasons you need a Brand Perception Audit today


In the world of marketing, it’s easy to get lost in the details. You’re constantly trying to come up with new ideas and strategies to set yourself apart from your competitors. But how do you measure your success?

That’s where a brand perception audit comes in. It helps you:

  • Understand how your brand is performing in the minds of buyers
  • Identify areas for improvement, so you can gain a competitive advantage
  • Create targeted marketing strategies that resonate with your target audience.

Let’s look at what a brand perception audit is and why it’s important for B2B technology brands.

What Is A Brand Perception Audit?

A brand perception audit is an assessment of how customers perceive your business or product. The purpose of this type of audit is to understand your customer / clients opinions about your brand and identify areas for improvement compared to competitors.

To conduct a successful audit, data is gathered from a range of sources:

  • Customer feedback
  • Social media mentions
  • Peer reviews
  • Analyst insights
  • Surveys are sent to buyers that know you and have either worked for you or decided to work with one of your competitors instead of you.

This data can then be used to develop more effective value propositions, marketing strategies and messaging that resonates with the target audience. It can also help you identify the best medium for your message, ensuring your marketing spend delivers a better ROI.

Why Brand Perception Audits are Important For B2B Technology Brands?

For B2B technology brands, conducting regular brand perception audits helps ensure that their branding strategies are meeting their goals.

By gathering data from customer feedback, reviews, social media mentions, analysts and surveys you’ll gain valuable insights into what customers think about your products or services—and perhaps even more importantly—which features are most desired.

This information can then be used to create targeted messaging that speaks directly to your target audience and better positions them against their competitors in the marketplace.


5 reasons you should do a brand perception audit


1. Understand your brand's reputation: Running a brand perception audit can help you understand how your brand is perceived by your target audience. This can provide valuable insights into what people think about your brand, what they like or dislike, and how they perceive your brand compared to your competitors. 

2. Identify areas for improvement: Feedback and responses from your audience can identify areas where your brand may need to improve. This can help you create a plan to address any negative perceptions or gaps in your brand image.

3. Gain a competitive advantage: Understanding how your brand compares to your competitors in terms of perception can help you gain a competitive advantage. This can help you identify areas where you can differentiate your brand and stand out from the competition.

4. Improve marketing and messaging: The insights gained from a brand perception audit can help you improve your marketing and messaging efforts. You can use the feedback to create messaging that resonates with your target audience and addresses any negative perceptions.

5. Measure the success of your brand strategy: Running a brand perception audit can also help you measure the success of your brand strategy over time. By conducting regular audits, you can track changes in perception and make adjustments to your strategy as needed to ensure you are meeting your brand goals.


Conducting regular brand perception audits is essential if you want to stay ahead of the competition in today’s digital landscape. Not only does it provide insight into how customers view your company or product, but it also allows you to pinpoint areas for improvement when comparing yourself to your competitors.

With this information, you can create targeted marketing strategies that will help you reach your goals faster.

If you’d like to hear what we’ve done for our clients, get in touch or read our case studies here.