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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Transforming B2B Technology Marketing Success: The Power of Analyst Relations for CMOs

Transforming B2B Technology Marketing Success: The Power of Analyst Relations for CMOs

Welcome to the latest instalment in our series exploring how analyst relations can benefit various business roles in achieving their goals. In this edition, we focus on the Chief Marketing Officer (CMO) in the B2B technology sector. Delve into the world of analyst relations and discover the transformative impact it can have on marketing success, as we examine the challenges CMOs face and uncover how analyst relations can support them in overcoming these obstacles and drive growth.

The dynamic world of B2B technology presents Chief Marketing Officers (CMOs) with both challenges and opportunities to drive growth and success for the brands they work with.

Embracing the power of analyst relations can provide CMOs with the insights, credibility, and connections they need to overcome common obstacles and maximise their marketing efforts.

In this blog post, we'll explore the ways in which analyst relations can support CMOs in the B2B tech industry and help them enhance their marketing strategies for better results.

Perfecting Market Segmentation and Targeting

Effective market segmentation and targeting are critical for CMOs in B2B technology. Analyst relations can deliver invaluable insights into market trends, customer preferences, and buyer personas, enabling CMOs to better understand their target audience and design tailored marketing strategies. By leveraging analyst insights, CMOs can optimise their marketing efforts and reach the right prospects with the right message.

Crafting Compelling Brand Positioning and Messaging

Developing a distinctive brand positioning and messaging strategy is crucial for CMOs in the competitive B2B tech landscape. Analysts can offer insights into the competitive landscape and industry best practices, empowering CMOs to differentiate their offerings and communicate their unique value proposition more effectively. With the right analyst insights, CMOs can craft compelling narratives that resonate with their target audience and drive brand awareness.

Elevating Content Strategy and Thought Leadership

Creating engaging and informative content is essential for CMOs to establish their company as an industry authority. Analyst relations can provide access to industry reports, whitepapers, and research that can serve as the foundation for thought leadership content. By incorporating analyst insights into their content strategy, CMOs can elevate their company's credibility, engage their audience, and foster trust among potential clients.

Amplifying Marketing Efforts through Influencer Marketing and Advocacy

Building relationships with key influencers and industry analysts can significantly amplify a company's marketing efforts. Analyst relations can help CMOs identify the most influential voices in their industry, collaborate on content, and secure endorsements that can boost brand credibility and reach. By leveraging the power of influencer marketing and advocacy, CMOs can expand their company's visibility and attract new customers and clients.

Measuring Marketing ROI and Performance

Demonstrating the impact of marketing efforts on the company's bottom line is a critical responsibility for CMOs. Analyst relations can provide insights into industry benchmarks, best practices, and key performance indicators (KPIs), enabling CMOs to measure the effectiveness of their marketing strategies and make data-driven decisions to optimise results. With the support of analyst relations, CMOs can continually refine their marketing strategies for maximum impact.

Navigating the Rapidly Evolving Marketing Technology Landscape

With a constantly changing array of marketing tools and technologies, staying informed about the latest developments is vital for CMOs in B2B technology. Analyst relations can offer guidance on the most relevant and effective tools, helping CMOs make informed technology investment decisions and maximise their marketing efforts.


For B2B tech CMOs, embracing the power of analyst relations can be a game-changer, providing the insights, credibility, and connections needed to enhance their marketing strategies and drive success. By incorporating analyst relations into their approach, CMOs can overcome common challenges and unlock new opportunities in the ever-evolving B2B technology landscape.

Start leveraging the power of analyst relations today and elevate your B2B tech marketing success to new heights. To find out more about how to get started, read our Definitive Guide to Analyst Relations today.