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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

EasyDMARC Funding Announcement

EasyDMARC Funding Announcement

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Publicising EasyDMARC's Funding to a Global Audience

EasyDMARC, a cloud-native B2B SaaS company that solves email security and deliverability problems in just a few clicks, turned to Resonance to publicise its US$20M Series A funding round.

The raise marked a significant step in EasyDMARC’s journey towards global expansion in the email security market. Resonance's task was to ensure that this funding news resonated on an international scale.

Challenge

EasyDMARC, which is headquartered in Armenia, had limited overseas presence so it relies heavily on marketing strategies to drive demand, both directly to customers and indirectly through channel partners. Its offering, while powerful, is highly technical, presenting the challenge of making niche technology appealing and relevant to a broader, more mainstream audience.

The funding round represented a prime opportunity to elevate EasyDMARC’s profile and gain recognition across various sectors, spanning business and technology.

Objectives

The primary objectives were to increase global awareness of EasyDMARC, both as a leader in email security and as a rapidly scaling tech company, through media coverage across key regions: the United States, UK, DACH (Germany, Austria, Switzerland), Spain, and ANZ (Australia and New Zealand).

The goal was to position EasyDMARC at the forefront of the cybersecurity sector while highlighting the significance of the Series A round across business, tech, security, and channel publications.

Strategy

Resonance leveraged the funding announcement as a platform to tell the broader story of EasyDMARC’s platform, and showcase its credentials that led to the significant raise.

The PR strategy was crafted to not only elevate EasyDMARC's reputation in the cybersecurity landscape but also to create a compelling narrative that would resonate with potential customers and partners alike.

By targeting media outlets with a readership that included both direct customers and channel partners, Resonance sought to maximise the impact of the announcement. We didn't want to get coverage for the sake of coverage, but use it to drive demand.

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Storytelling Assets

  1. The Technology: The campaign emphasised EasyDMARC's cutting-edge email security solutions, detailing how the new funding would be used to advance the company’s platform and enhance its service offerings. This angle targeted a tech-savvy audience, showcasing the technical strengths and future potential of EasyDMARC’s products.

  2. The Security Issue: With the growth of cyber threats, the campaign underscored the critical importance of robust email security in today’s digital landscape. This narrative was tailored to resonate with tech and security publications, positioning EasyDMARC as a crucial player in the fight against cybercrime.

  3. The Company Story: Resonance brought attention to EasyDMARC's rapid growth and its emergence as a leading figure in the Armenian tech ecosystem. The storytelling highlighted EasyDMARC's transformation from a local startup to a globally recognized brand, making it relatable and inspiring for both business and tech audiences.

Results

Through a targeted and strategic media outreach, Resonance succeeded in amplifying EasyDMARC’s Series A announcement to a global audience.

The campaign positioned EasyDMARC not only as a significant player in the cybersecurity market but also as a symbol of innovation and growth from the Armenian tech scene.

It generated 48 pieces of media coverage across the key regions, appearing in business, tech, security, and channel publications. Notable placements included: 

  • Business: Coverage in Fortune and TechCrunch highlighted EasyDMARC’s financial growth and expansion strategy. 
  • Technology: Features in Tech EU and Fintech Global emphasised the impact of the funding on the company’s product development and market presence. 
  • Security: Publications such as Security Week and Silicon Angle underscored EasyDMARC’s role in addressing critical email security challenges. 
  • Channel: The campaign also secured coverage in outlets like Computer Weekly (MicroScope) and MSP Today, further expanding the reach into tech and business channels. 

Through Resonance’s strategic and tailored media outreach, EasyDMARC's Series A announcement successfully reached a global audience, significantly boosting the company’s visibility and positioning it for future growth on the international stage. 

"Working with Resonance is a pleasure. Despite the technical nature of our product, their quick responses and industry savvy ensure successful collaboration, keeping us ready to seize news opportunities at any moment."
Anush Yolyan
Anush Yolyan
Digital Marketing and PR Strategist at EasyDMARC

More about our PR services