Publicising EasyDMARC's Funding to a Global Audience
EasyDMARC, a cloud-native B2B SaaS company whose platform solves email security and deliverability problems in a few clicks, asked Resonance to publicise its US$20M Series A funding round.
The raise was a significant step in EasyDMARC’s plans for global expansion in the email security market, and Resonance’s task was to make sure the news reached audiences in every region where the company wanted to grow.
Challenge
EasyDMARC is headquartered in Armenia and had a limited presence overseas, so it relies heavily on marketing to drive demand, both directly with customers and through channel partners. Its product is powerful but highly technical, which made it hard to present in a way that a broader business audience would find relevant.
The funding round was an opportunity to raise EasyDMARC’s profile and to win recognition in business as well as technology media.
Objectives
The main objective was to increase global awareness of EasyDMARC, both as a leader in email security and as a fast-growing technology company, through coverage in five regions: the United States, the UK, DACH (Germany, Austria and Switzerland), Spain, and ANZ (Australia and New Zealand).
We also wanted to place EasyDMARC at the forefront of the cybersecurity sector and to explain the significance of its Series A to readers of business, technology, security and channel publications.
Strategy
Resonance used the funding announcement to tell the wider story of EasyDMARC’s platform and to show the credentials that had attracted the investment.
The aim was to strengthen EasyDMARC’s reputation in cybersecurity while giving potential customers and partners a story they would find persuasive. We targeted outlets read by both direct customers and channel partners, because the purpose of the coverage was to create demand for EasyDMARC’s products.
Storytelling assets
The technology. The campaign explained EasyDMARC’s email security products and how the new funding would develop the platform and its services, an angle written for technical readers.
The security issue. As cyber threats grow, the campaign made the case for strong email security in technology and security publications, presenting EasyDMARC as an important player against cybercrime.
The company story. Resonance drew attention to EasyDMARC’s rapid growth and its place in the Armenian tech ecosystem, describing its journey from local start-up to internationally recognised brand for business and technology readers.
Results
The media outreach took EasyDMARC’s Series A announcement to a global audience, presenting the company as a significant player in cybersecurity and as an example of innovation and growth in Armenia’s technology sector.
The campaign generated 48 pieces of coverage across the target regions in business, technology, security and channel publications, with notable placements in each.
- Business. Coverage in Fortune and TechCrunch focused on EasyDMARC’s financial growth and expansion plans.
- Technology. Features in Tech EU and Fintech Global covered what the funding would mean for product development and the company’s market presence.
- Security. Security Week and Silicon Angle reported on how EasyDMARC tackles email security problems.
- Channel. Computer Weekly (MicroScope) and MSP Today took the story to readers in the channel.
The announcement raised EasyDMARC’s international visibility and left it better placed to grow outside Armenia.
