Client overview
Cloudsmith provides cloud-native software artifact management and is trusted by global enterprises in many sectors to secure their software supply chains. It describes itself as the backbone of those supply chains, and its aim is to secure today’s systems while building infrastructure that can adapt and stay resilient.
Brief
Cloudsmith asked Resonance to put it at the forefront of the conversation about modern software supply chains, as the expert on the issues that threaten their resilience. As AI-assisted development grew, we saw an opportunity to shape the debate about “vibe coding” and the risks it poses to enterprise security.
Execution
Resonance built a thought leadership campaign around original research into AI-driven coding. We used the findings as the basis for a PR and social plan, which ran across Resonance’s media work and Cloudsmith’s own channels so that the messages stayed consistent.
The campaign established Cloudsmith as an authority on the subject and prompted a sustained industry debate about what AI means for the integrity of software supply chains.
Results
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Generated 17 pieces of coverage (and counting), including a letter placement in the Financial Times and tier-one coverage in The New Stack, DevClass, Computing, ITPro, SC Media, and more
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The research findings had lasting traction and were still being cited in follow-up articles weeks after launch
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The campaign gave Cloudsmith a strong foundation for ongoing commentary, so that it stays part of the discussion about AI-driven coding
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The coverage reached industry leaders and CISOs, and Dutch Railways endorsed Cloudsmith’s view after the Financial Times piece
"We’ve been very impressed by the way the Resonance team has positioned Cloudsmith at the forefront of the AI-coding trend conversation. They've taken a complex topic like artifact management and made it relevant and newsworthy through meaningful press coverage. Their work has ensured our Artifact Management report continues to make headlines well beyond its launch, and providing a strong springboard for future initiatives."
Juliana Kelly, VP of Growth Marketing at Cloudsmith
