Taking Ekco to 82.6% share of voice
Client overview
Ekco is a European managed cloud and cybersecurity provider that helps organisations in many sectors strengthen their resilience, manage risk and modernise their IT infrastructure.
Brief
Ekco asked Resonance to establish it as a recognised cloud and security provider in the UK market. The campaign needed to grow awareness of the brand and support demand generation, while building trust with buyers through messaging that set Ekco apart from its competitors.
Execution
Through Q3 we ran a steady programme of newsjacking, proactive pitching, press releases and bylined articles. It gave Ekco a voice on the issues shaping its market, including the Companies House digital ID rollout, ransomware attacks and high-profile third-party breaches.
To build awareness and support lead generation, we relaunched Ekco's Infrastructure Modernisation Survey, which was picked up widely by the media. Throughout the campaign we kept up regular contact with tier-one and trade journalists so that Ekco stayed in front of its target audiences.
Results
- 49 pieces of coverage across Tier-1 and trade outlets, including CRN, Forbes, InfoSecurity Magazine, and IT Pro.
- Coverage reached an audience of 2,055,395, exceeding KPI targets by 104%.
- Share of Voice (SOV) gains:
- In the MSP/MSSP market, Ekco secured 82.6% SOV, well ahead of competitors such as Littlefish (8.3%) and Air IT (4.6%).
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- In the cybersecurity market, Ekco grew from 4% SOV last year to 19.4% since April.
- Achieved more than three times the coverage in five months than in the entire previous year (March 2024–25).